It is still the same, but one thing that has changed social media from then & now is that it is the prominent platform for brands and marketers to grow organic reach and customer base by attracting people worldwide.
Over the years, Social media channels are also introducing features and algorithms that are business-friendly, enabling brands and businesses to establish robust marketing channels.
In the past few years, brands are making huge benefits with social media marketing. They have changed the way of utilizing social media from sharing content to sell their products directly through social media posts.
Yes, you heard it right! This is Social Shopping.
Social shopping has recently introduced marketing techniques where brands directly sell their products and services through social media channels.
Are you wondering how? Social media introduced features like promotional ads, social shops, link in bio, product tagging, etc. that either redirect the user to the website or buy the product concurrently while interacting with social media posts.
Interesting right! Moreover, social media channels are also a platform for brands to build affinity, trustworthiness, and integrity with their customers and potential audience.
Do you want to know the reasons why brands are turning social media channels into social shopping points?
Then check out the benefits of social shopping that many brands are retrieving with social media.
7 Benefits Of Social Media & Social Shopping
Boost Brand Awareness
Social media platforms are great tools for brands and marketers to increase brand awareness through sharing valuable information and solutions that people are looking for. Social media is powerful content that spreads the word about your brand with the speed of light.
No other online platform has such potential as social media, with strategic and specific targeted marketing, brands can grow their brand awareness by sharing content like images, videos, live streaming, etc. increasing the knowledge of their products with their potential customers.
Build Trust & Reliability Of Brand
Social media and Social shopping is a proven way to build customer trust by sharing socially approved realistic content. People can freely share their opinions whenever a brand shares content on social media channels, people will only like it when it is realistic and worth appreciation.
Reach Global Audience
Social media opens the doors for brands and businesses to reach an audience living in different parts of the world. Around half of the world’s population has created that account on social media channels over the past decade, which is a huge audience together not available on any other online platform.
With the social shopping feature, you can now also sell your products and services to a global audience which was super challenging during traditional marketing.
Get More Reviews & Recommendations
Customer reviews are the major concern for marketers to collect from their customers. Social media channels have made it easy for brands to reach their existing customers, connect them through social media channels, and allow them to send their reviews & recommendations through social media channels.
Customer reviews on social media channels increase trust in other followers and audiences who contact your social media account. Also, it helps new customers to check the social proof of your brand & product with reviews provided by real users.
Build Authentic Customer Engagement
Social media is a great platform to increase the authentic engagement of an audience without forcing them to engage with your content.
Sharing social media posts will help boost the organic reach of your brand with the targeted audience. In addition, it will increase customer engagement on your social media channels which in turn increases the interaction of your brand content with your social media customers.
Increase Conversion Rate
Promoting your products and services through social shopping functionality will increase the conversion rate on your website.
You can grow the chances of sales with social shopping by giving an easy and simple option to your social media users to buy their favorite products directly from the post.
Moreover, social media and social shopping help social media users to discover new products and inspire them for future purchases.
Expand Customer Retention Rate
Every brand wants to retain their customers so that they come back, again and again, to buy their products more. Social media with its authentic reach and regular upload of social media posts will keep the customers connected with your brand and product.
Social shopping always keeps your audience interested and engaging with your brand products and offers them new products and solutions which might help them to make informed buying decisions with your brand.
One last note, social shopping is a must tool for marketers in the recent marketing world where the number of competitors is increasing. You don’t know how and when your competitors will catch the attention of your targeted audience and start selling their products.
Hence, with no delay, start building creating your social shopping strategy, and upscale your brand conversions.