The Future of the Herb Industry is Bright

Meeting the demand for a personalized approach to healthcare is revolutionizing marketing, delivery, and direct-to-consumer education for nutritional supplements. The exponential growth rate of US health industries is supported by advances in technology that allow companies to meet personal health needs. Dietary supplement sales increased steadily by about 10% in the last decade, and are expected to reach $278 billion by 2024.

Along with other strategies, vitamins can play a key role in maintaining health. Since many vitamins and minerals work with human enzymes to function correctly, being low on one can affect body function as a whole.

Delivering nutritional supplements targeted to health profiles

As at-home health and DNA tests become widespread, people seek diet supplements to address their specific results. There are more than 600 human enzymes that depend on a chemical reaction with vitamins and minerals to function correctly, so each person has a unique set of health characteristics to address. A person who discovers a food sensitivity from an over the counter immune response test or inherits a propensity for low Vitamin D levels can seek nutritional support targeted to their health conditions.

Healthcare already surpassed manufacturing and retail to become the largest source of jobs in the US. Companies like Gaia Herbs are retooling their labels in an effort to make their products more consumer friendly. As more people take at-home wellness tests and find out their unique health markers, the industry is poised to meet the need with direct-to-consumer marketing that makes supplement purchases easier.

Revolutionizing delivery methods with confectionery supplements

Taking candy as a health supplement sounds like an oxymoron, but vitamins can be healthy and taste good at the same time. Advances in delivery technologies make delivery of health-enhancing properties convenient and pleasant. Hard candy, soft chews, gummies, and gum are excellent ways to meet the demands of consumers for a healthy confectionery treat.

Increasing awareness of dark chocolate’s antioxidant benefits has driven the acceptance and popularity of daily health indulgences. Delivering nutritional support through indulgent methods increased steadily in the past decade and continues to be a long-term growth segment for supplements.

Discovering the functional applications of cannabidiol

Until recently, restrictive laws limited research into the health effects of hemp and cannabidiol (CBD), the non-intoxicating compound extracted from the flower of the cannabis plant. The wellness industry is embracing new possibilities for the non-psychoactive components of hemp and cannabis plants since the removal of the compound from the list of controlled substances.

As researchers document the consumer-touted benefits of CBD oil for anxiety, inflammation, insomnia, and pain management, other applications are imminent. The market is expected to balloon to $22 billion by 2022 as the different compounds of the medicinal plants are discovered and added to products like snacks, face wash, beverages, and gummies.

Battle the emotional and physical effects of stress

The pace of modern life creates a demand for nutritional support that helps regulate the body’s response to chronic stress. Stress is considered causal or contributory in more than 90% of all disease. Improper nutrition can cause physical stress that disrupts optimal body function in ways you can’t always see. Eating a balanced diet with adequate vitamins and minerals helps to fight illnesses and helps limit the effects of everyday stress and pressures. Supplements that support mental focus and cognitive benefits also combat stress, leading to a balanced and healthy emotional state.

The benefits of an effective supplementation and nutritional program don’t stop there – they can play a key role in maintaining health and managing stress. Taking your stress management strategies seriously can benefit you long-term. Vitamins complement emotional stress management strategies, but more importantly, combat damaging free radicals that cause premature aging at the cellular level and help lower the effects of stress. Antioxidant supplements silently provide benefits to enhance health, adding long-term vigor and limiting the impact of aging. As the population ages, those with optimal levels of nutrients will display a lower risk of developing chronic degenerative diseases.


Technology advances propel the nutritional support industry to meet the needs and wants of consumers. As the American population ages, these same factors will support the exponential growth in all health industries. Vitamins play a key role in maintaining health and managing daily stress for a majority of Americans, especially for those people with an inadequate diet or genetic predisposition to altered levels. Expanding the delivery methods, targeting individual health profiles, discovering the applications of substances like CBD, and focusing on cognitive benefits will lead this industry into its next decade of growth.

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