Due to the lockdown imposed by the government as a safety precaution for a few months, there was a temporary shutdown in the transportation system too; above that, the people were also locked inside their houses, and hence online e-commerce businesses suffered a great loss.
Following the statistics, the e-commerce market has grown up to 40% since the relaxations in the lockdown have been announced, and the transportation system has also been resumed. To recover the incurred losses in the past few months, retailers need to kick start their business at the fastest pace possible.
In this blog, we are going to discuss the emerging trend in e-commerce and how e-commerce has changed consumer retailing after the COVID 19 lockdown. So, let’s get started!
Changes and trends the retailers need to face immediately:
1. It’s time to be active on Social Media:
If you have not tried SMM, it’s time you learn how to promote your ecommerce product on it. Nearly 2000 million people use Facebook, the largest social media platform.
Initially, when social media marketing was a new trend, the finding of the target audience was a bit tedious task as the business owner had to reach every person individually. But, with the advancement of technology and data mining techniques, a new trend called Programmatic advertising has emerged, in which the algorithm monitors various datasets to decide the target audience.
These algorithms work based on the clicks the user makes on the platform; for example, if a user is interested in buying a smartphone, he might be visiting the relevant URL and sites, and this data is recorded by the algorithm used in Programmatic Ads, which will advertise the ads of the businesses selling the smartphones.
Also, a relevant audience can be reached, i.e., the audience interested in buying a smartphone will only be notified about your business, rather than sending notifications to random users.
2. Automation of Marketing Strategies:
Apart from pre-scheduled and system generated emails, the automated market strategies cover a widespread option that eases the task of the business owner. It has been accepted since early days that scheduled social media posts and the emails to the predefined customers are the techniques involved in automated marketing. But there is more than that!
It is told that almost 50% of the business owners have opted for automated marketing to showcase their old as well as newly launched products. In recent trends, creating landing pages for ecommerce business websites and on-the-go shopping carts has been widely used for marketing, which is also called a part of automated marketing strategies.
These techniques will be helpful in the following ways:
– Sending pre-prepared emails to the existing customers as well as those who had left an inquiry on your website’s contact us page.
– According to the analysis of the buying patterns of the customer, you can suggest those new products, offers, etc.
– You can also customize your store display online based on the buying pattern of the customer.
– Tactics for ecommerce customer engagement that actually works
3. Incorporate Artificial Intelligence with Your Business:
As we talked about the customer buying pattern and the interest, have you ever wondered where this data comes from? Well, this comes by observing the patterns of the clicks done by the customer on the web browser.
These techniques can raise your sales by almost 10%. Though a small figure, it can go up to larger figures in the future. What the customer searches on Google, whichever product pages he visits on other e-commerce websites, etc. is recorded and relevant products are found out that are being sold in your business and set as a suggestion box or in the form of some pop-up ads in the social media platforms of the user.
For example, if we search for mobile phones on Google, our Facebook newsfeed may have suggestions of the same from a particular e-commerce platform.
4. Implement Voice Search Techniques:
Sometimes it may happen that due to some spelling mistake or the knowledge of a particular regional language only won’t be able to get the search results properly. Recent updates in Google have introduced the voice search feature where you simply press the microphone icon and start speaking.
Even if it is in a regional language, it will interpret what the user wants to search and provide the relevant search results. You can implement this technique on your e-commerce website and help customers search for their desired products.
5. Image Search:
Same as the voice search feature discussed above, the image search feature allows the user to upload the image of the product he is interested in, and the search result will contain all the relevant images of that product, along with its details.
For instance, a user wants to buy a product but is unaware of the product details or even the name, but still has the image of the product. With this image, he can easily search the product, get the details of the product, and easily continue with the shopping. This is one of the most loved shopping trends online.
To summarize this blog, we came across various online shopping trends statistics, as well as the recent trends in e-commerce, that the retailers need to adapt as soon as possible to survive in the critical scenario. We hope this helps!