Nobody can resist a nice-looking t-shirt. No wonder, custom T-shirts are wardrobe staples and make amazing gifting options as well. As they are versatile, companies can use them as giveaways to their employees/customers, promotional materials, and more.
You could also use them as fun apparel for family reunions, college reunions, bachelor/bachelorette parties, etc. In short, the sky is the limit when it comes to custom shirts.
But, in any t-shirt business, the design is an important aspect your success depends on. If your t-shirt design isn’t eye-catching, it can prove to be harmful to your business. In t-shirt printing, companies mess up with the design, which results in customers running away from them.
So, to help you double your sales, we have come up with a list of ten mistakes. Keep a check on these mistakes and avoid them to boost your sales.
- Steer clear of using low-quality fabric
Nobody would like to slip into a t-shirt that’s itchy or feels uncomfortable! Just like in any other business, quality matters in the T-shirt printing business as well. And, here comes the ultimate truth — every customer knows the difference between a cheap and a good quality shirt.
Some business owners create an impressive design but, print them on a low-quality fabric. They may succeed in doing so for a short period. But for a more extended period, people kick them out of business. After all, nobody would like to wear a cheap material shirt, isn’t it?
This is particularly important if you’re a startup or have well-established roots in the t-shirt business. A shirt that you provide isn’t just a piece of cloth but the representation of who you are as a brand. If they aren’t made of good stuff, people will hardly remember your brand or buy your T-shirts.
- Complex or hard-to-understand design
You can bring only limited information to your audience. The same is true with a t-shirt as well. Avoid including too many texts, graphics, colors, or information in your custom T-shirts. If you do so, your custom t-shirt design will be a total disaster.
So, you must include only relevant information in your design. Keep your graphics simple, and pick colors mindfully. Don’t let people scratch their brains while seeing your design. The idea should be to convey your message in the simplest way possible.
- Poor or low image file resolution
It’s super simple to download an image from the Web and stick it onto your t-shirt as design. But have you checked the resolution of that image? Usually, images that are present on the Web have low resolution. You may find these images impressive on the screen, but once printed, they look blurred or distorted.
Sometimes, customers who use a Tshirt maker, upload a low-tfile. This also affects the final design.
If you want your design to look professional, make sure the images you receive from a designer or customers should have at least 300 pixels. If the resolution is below it, your design will look blurry. The same applies to photographs. Keep in mind that in custom tshirt business, images are crucial. Messing up with this will have a direct impact on your sales.
Besides using quality images, you must decorate them a bit. Use borders and edges to give them an attractive look. Make sure that the images you use enhance the appearance of your t-shirt.
- Avoid ‘one size fits all’ theory
If you’re fulfilling a bulk order of custom t-shirts, it may pose a big problem for you. It will need you to print your t-shirts in different sizes. So, care needs to be taken to make sure that your design fits well on any t-shirt size.
You not only have to consider the t-shirt size, but also the print area. The print size shouldn’t be too large or small. The print size will determine the print area. It will affect the placement of the design as well.
- Don’t use too many colors
Too many colors can ruin your image. Unless it’s a rainbow artwork or justifies with your design, avoid using oodles of shades. It will look not only overwhelming but also prove heavy on your pockets. They also increase the overall printing cost.
So, the best way is to use just 1 or 2 colors. If needed, use three colors in total. Keep in mind that colors are an integral part of a t-shirt design. Failing in this section means you fail in your t-shirt design too.
- Poor contrast
Be it a t-shirt design or any other artwork, the contrast is a key to maximum visual impact. It’s the contrast that creates the visual difference between the lighter and darker parts of a design/image. Professionals keep the contrast balanced for a visually pleasing appearance rather than keeping it higher.
In case you have picked up bold colors, choose fonts in contrasting shades. It enhances the readability and appeal of the design.
- Poor Fonts
Even if you’re using typography designs, they carry their own characteristics. While some fonts look professional, some look casual. The font selection also depends on the purpose of your shirt. For example, if it’s for fun-filled events, you can choose Comic Sans. And, if it’s for a corporate event, go for a professional font family like Serif.
Here is one more thing to consider — it’s not just about the font. You also need to consider the letter spacing, line spacing, and more. Do not use more than three fonts in your design.
- Not polishing the edges of the design
Before sending your t-shirt for printing, you need to polish its edges. Your design shouldn’t have any pixilated edges. Avoiding the pixilated edges will ruin the whole design. Even if your customers have sent or uploaded the design file in PNG, you must adjust the edges. You can use applications like Adobe Photoshop.
- Old or outdated styles
The purpose of starting a custom t-shirt business is to be a hit among customers, right? So, the style that you pick should appeal to them, or you will fall into oblivion. After all, nobody likes to flaunt an outdated style.
Stay in tune with the latest trends to get on the nerves of people. Choose colors, fonts, and designs that in trend.
Inversion is pretty common in black and white printing. When you print white ink on black fabric, you have to consider the inversion part. If you ignore this, your design will end up looking like an X-ray.
You can use a white outline to switch a negative image into a positive one.
Custom t-shirts are great for personal use and giveaways. But only on one condition — if they look amazing and feel great. Paying attention to the mistakes discussed earlier helps you create a high-quality design.