You've done your homework, dressed to impress, and delivered a compelling presentation to score new clients. You were so sure it's going to be your biggest milestone yet. They said they'll keep in touch to follow up with the deal, and you can't help but feel optimistic. But after a […]

Cloud technology brought us the increased capacity to gather and crunch sales data. However, faced with this abundance of numbers we've also fallen into the trap of misusing it and measuring vanity metrics which don't provide us with useful insights. Instead,we should focus on real growth driving sales KPIs. Sales […]

Advertising is typically focused around many different things. There are many varying factors that go into creating an effective advertising campaign. For example, advertising professionals will always take into account the gender, the age of the potential buyer, whether or not this demographic has a family and so on. One […]

Customers of your business may prefer to pay a particular way and it should be one of your business goals to accommodate the preferences of your customers so that you can grow your company and increase your bottom line. As you begin to revitalise your company in this New Year […]

Getting pricing and positioning right is the lifeblood of business. Succeeding makes the difference between a thriving company with satisfied customers and one that struggles to find the right market and balance the books. It can be particularly hard for small business owners who have little marketing experience. Not only […]

Many people are tired of working full-time jobs only to make someone else richer. Depending on the job, there may be very little room for growth, and it could be easy to get stuck in that dead-end career. Because of the lack of advancement, many people are looking closer at […]

A sales manager job can be tiring as well as quite stressful as the yardsticks are too high and time given or received is way too less. Punching the numbers and thereby generating the revenue is quite a tough task as the market conditions and demands change rapidly. It becomes […]

Many of the strategies that were appropriate and effective in the past are no longer above reproach. In fact, we have learned over the years that the global marketplace is a dynamic place, full of turmoil; therefore, rethinking of past assumptions and engaging in out-of-the-box thinking is always required. Organizations […]

Sales take place at different levels. Some sales require what I call the clerk approach. If I'm buying a toothbrush and the store clerk started asking about how often and how long I brush, I'd run. I just need a toothbrush. Some sales require the salesperson approach. If I'm buying a computer, […]