Are you stuck because you don’t know whether to open an online store or a physical one for your e-cigarette business? Can’t decide to open a virtual version of your local business? From LeraBlog we want to give you a hand so that you can make the best decision. That is why today we have brought you an analysis of all the advantages and disadvantages that both models have. If you want to start your business with the peace of mind of knowing that your choice has been the right one, you just have to keep reading.
Advantages of e-cigarette online stores compared to physical stores
It is often said that the numbers speak for themselves. If we were to rely only on this criterion, we could say that virtual stores have already beaten local businesses. According to a report by the RetailMeNot, online sales are only growing. If in Europe the rise is close to 20%, according to the National Commission for Markets and Competition. In the first quarter of 2020, sales via e-commerce increased by around 47% compared to last year, mostly because of the Coronavirus pandemic. Do you want to know the reason for these figures? We tell you the reasons.
- You open up to the world
One of the main advantages of having an Internet business is that you break down the physical barriers. You do not depend on the number of people who pass by your street or the number of brochures that you have put in the mailboxes. From the Internet, you can sell to the whole world even during a lockdown such as many countries enforced back in March and April 2020.
- New clients
Have you ever been on a trip and you wished that that incredible store you just discovered was in your city? With a local business, you can only attract customers who come to your e-cigarette store. With the Internet, it doesn’t matter where the customer is, it only matters how good your product is.
- New sales options
Dropshipping is an attractive option both for starting a new business and for those who already have one set. If you have a store, it allows you to open new product lines and diversify your income streams without having to make a large investment. Remember that the key is to find a good provider.
- Lower costs
Here there is no doubt, the costs of opening an online vape store are much lower than if you had to open a local business.
- There are no schedules
One of the great disadvantages of physical stores compared to e-commerce is this. There are no holidays or hours, your business is running 365 days a year, 24 hours a day.
Advantages of physical stores compared to e-commerce
As they say, every coin has two sides and this topic was not going to be an exception. Physical stores continue to stand out at various points that virtual stores have not yet been able to reach. Let’s see what they are.
- Customers want to see the product
There are still people who need to be able to touch the e-cigarettes, see and feel the scent of a liquid before buying it. Online businesses have put lots of efforts in this direction and are now offering the possibility of a completely free return if the product does not satisfy.
- Customer loyalty
It is true that being able to serve customers in person favors loyalty, but this is not a definitive argument in favor of local stores either. Online stores have their own ways to build customer loyalty. If your products and services are competitive, you will also earn clients’ trust.
Conclusion: does the physical store win over the online store?
Although each business model has its advantages, in the case of e-cigarettes, the trend is for sales through electronic commerce. If you are going to start now, except in very limited cases, it is best to take your first steps with an online store. Of course, all the money you save on rent and other costs, invest it in creating a good digital marketing strategy for your e-cigarettes and accessories. If you think that on the Internet it is only worth uploading products to the web… you are very wrong.
What if you already have a physical store? The reality is that with every passing day without creating the virtual version of your store you are losing money. It is a minimum investment for all the benefits it can bring to your e-cigarette business.