India’s Top-Selling Smartphone Brands at a Glance


  • Indian smartphone market is booming at a rapid pace
  • Over 30 million smartphones were shipped in the first quarter of 2018 alone
  • Xiaomi, Samsung, VIVO, Micromax, Oppo, and Nokia top the list of best-selling smartphones in India

The smartphone market in India has witnessed a huge growth in the last couple of years. The year-on-year sale of smartphones have been rising and it can be attributed to smartphone companies focusing on offering new and enhanced features in their new launches.

According to Counterpoint, a research company, in the first quarter of 2018 alone, the top six smartphone brands accounted for over 70% market share, which is the highest of all times till now. The market saw a shipment of around 30 million units in Q1, making it a strong start to the year with growth of around 11%.

Today, finance is no more a constraint for people who wish to buy expensive smartphones. More and more people are shifting to easy EMI facility to fund their purchases without burning a hole in their pocket. This further has given a boost to the sale of smartphones in India. Moreover, the EMI facility helps people buy the latest and best smartphones without worrying about the cost. On top of that, the newest addition – No Cost EMI option, has further boosted the sales of smartphones in India. No Cost EMI option allows you to avail instant loan with minimal documentation and no hidden charges. You also get to choose from a flexible repayment tenor option that further helps you conveniently pay the EMIs.

Taking a cue from the same, if you are thinking of buying a smartphone, here is a list of the best-selling smartphone brands in India. A quick glance at the compiled list will help you understand what is trending in the market and which phone you should buy.

  • Xiaomi

At present, Xiaomi is one of the leading smartphone sellers in India owing to its aggressive pricing strategy and rising product pull in the offline market. The company is known for its excellent specifications at an economical price. Xiaomi smartphones deliver flagship class performance on a budget. The Redmi Note 5 and 5 Pro were already the top-selling smartphones in India, and now the company has three more amazing products in the list: Mi A2, Mi A2 Lite, and Poco F1 which are setting new records.

  • Nokia

Nokia, in the last couple of years, has regained its position and has launched some of the most attractive, value for money smartphones available in the market today. At present, the company is focusing on the Rs 10, 000 to Rs 30, 000 price segment: the lower, mid-range and the premium smartphones segment. The new generation Nokia smartphones are equipped all the latest features that a modern day user might need: an efficient processor, a long-lasting battery, and a good camera.

  • Samsung

Samsung has been on the list of best-selling smartphones in India for a very long time owing to its two-pronged approach. The company focuses on low to mid-range phones like the J-series as well as the premium segment with its Galaxy S8 and Galaxy S9 series and the Galaxy Note 8. Samsung phones are packed with great features, impressive screen technology and excellent cameras.

  • Vivo

Vivo is yet another popular smartphone brand in India. The company is known for its selfie-centric smartphones with a focus on both, the low-budget segment and the mid-budget segment. If you are looking for a budget phone, Vivo mobile phones can be your best bet. Its Y series phone is currently popular and is creating a huge demand in the market.

  • Micromax

Micromax mobile phones have slowly yet steadily gained ground in the list of best-selling smartphones in India. The company’s new marketing initiatives and pricing strategies have helped the company gain strong market share with phones that are packed with decent features at a budget range. The Canvas Infinity Pro and Dual 4 are popular mid-range devices while the Dual 5 is a popular high-range device from Micromax.

In addition, HTC phones, Sony Xperia mobile phones and Google Pixel phones are also popular in the Indian market.

The Bottom Line

India could soon replace the US and become the second largest smartphone selling country in the world if sales continue to grow at the current pace. Some of the best-selling smartphone brands in India include Xiaomi, Samsung, Vivo Mobile, Micromax Mobile, HTC phone, Sony Xperia Mobile and Google Pixel.

These companies offer phones with excellent features at low costs, catering to a larger customer base. Few brands like Samsung and Google Pixel also target the premium segment with high-end smartphones.

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