You have launched your ecommerce websites featuring stellar products after spending months developing it and now you are just sitting back waiting for the orders to start rolling in. However, to your surprise the orders are not rolling nor even trickling in.
You must be wondering why you aren’t getting the response you had initially anticipated. There are many reasons why people may not be buying your ecommerce products.
In today’s post, we are going to highlight a few reasons that could be responsible for killing your online sales.
1. No Social Advertising or Following
In the digital age, social media has become extremely popular. Having active accounts on social media can enhance the credibility of your ecommerce website and also help you target more customers. When a certain ecommerce website lacks social presence, customers find it hard to trust the website and thus don’t buy from it. According to recent research, 84% of people who shop online refer to at least one social media site for recommendations before shopping online.
2. Website Issues
People need to browse through your website to see the products they want and then buy it from you. More often, online users end up clicking that [X] button without buying anything because an ecommerce website is too slow or too complex.
No user wants to browse through a slow or complicated website. They’ll just leave the site and try another ecommerce store as there are many online websites that may be selling the same products. If your website is too slow or complicated, you should get it fixed as it might be killing your sales.
3. Security and Trust
Customers won’t give you their dollars, if they don’t trust you. They may not buy from you if you can’t convince them that you’ll deliver the value you promise. The best way to win the trust of users is by showing them that other people trust you. Do you get the point? You need to add customer reviews on your website to show users that your products can be trusted.
Another important concern of online shoppers is security. They may not buy from you if they think that your website is not secure. Therefore, your ecommerce website should include a safety logo. You should also buy an SSL certificate that provides encrypted and secure communications between a website and an internet browser. That way, users will know that all their private browsing data is secured and won’t be shared with anyone else.
4. Poor Product Descriptions
Before buying a product online, customers read product descriptions. If your product descriptions don’t align with your brand and are boring, you won’t be able to convince customers into clicking that ‘buy’ button. If you wish to increase your sales, you must make your product descriptions more appealing and compelling.
When writing products descriptions, don’t use phrases such as ‘high-quality’ or ‘better than the rest’ as they are too mainstream. Instead speak about the benefits customers will get from your products, be creative and make your products stand out.
5. Bad Product Images
Usually people will judge your ecommerce store by the quality of the product images. Have you ever come across a popular ecommerce store with poor-quality images? Obviously not!
If your products images are clear, crisp, attractive and beautiful, your visitors will be more willing to buy your products. On the other hand, if the photos you’re using to feature your products are of poor quality, then it will create a bad impression on your visitors.
Don’t use unappealing and low resolution pictures on your ecommerce store. Hire some quality graphic designers to create appealing and high-quality images of your products.
6. Poor Product Pricing
Customer won’t buy your ecommerce products if they are poorly priced. Shoppers can easily compare prices of a particular product across various online stores and will usually buy from the store that offers the product at a lower price.
Therefore, it is important for you to properly research your competitors and determine the market price of your products. Try to offer products at a lower price to attract more customers and increase your sales.
7. Complex Checkout
According to VM Interactive, customers usually abandon their purchase if the checkout process is too complicated and they may not return to buy from you in the future. Complexities in the checkout process include lengthy forms, excessive information requirements, forced registration, etc.
Ensure that the checkout process of your ecommerce store is as simple as possible and doesn’t take too long to complete.
8. Pop-ups
If users are searching for specific products on your ecommerce store and suddenly pop-up about discounts or special offers appear, it will degrade their shopping experience. Don’t infest your ecommerce store with offer pop-ups and email pop-ups for business promotions. Keep the focus on enhancing user experience.
9. Poor SEO
If your ecommerce website is not search engine optimized, people won’t be able to find your products when they search on Google and other search engines. Therefore, it is important for you to focus on SEO to increase the sales of your products.
When developing headlines, product description and title pages, consider the keywords that people are using to search for your products. Moreover, make sure that your website is responsive and mobile-friendly.
Does any of the above mentioned reason ring any bells? Since you have now become aware of the reasons that might be responsible for killing your sales, it’s time you focus on correcting your mistakes. Fix the issues in your website and make it more responsive, include high-quality images, write compelling product descriptions, remove pop-ups, include customer reviews, increase security, and simplify the checkout process. By making these fixes, you can greatly improve user experience and increase the sales of your ecommerce products.
