While there are many factors that affect a company’s success, there’s no denying that few should take higher precedence than sales. After all, the sales and leads your company acquires are what will allow you to generate a profit and have a lasting impact on the marketplace.
With a good sales system in place, your company thrives and grows. Without taking proper steps to turn your leads into paying customers, your company will likely flounder. So what can you do to improve your company’s sales statistics? Here are three vital steps that can make all the difference.
Above all else, the ability to remain organized is essential if you wish to achieve any kind of sales success. Few things are worse than letting a promising lead slip through the cracks because someone forgot to take the necessary followup steps. Or worse yet, you could end up repeatedly contacting an individual who wants nothing to do with your product or service.
Because of this, a personalized CRM solution is essential to keep track of what enters your sales pipeline. Today’s software helps you maintain an accurate record of each sales lead, from those who are yet to be contacted to those who have gone through the entire sales funnel. This software can be customized to fit your company’s unique sales needs so you can become even more effective (and avoid a lot of messy paperwork). The better organized your company can become, the easier it will be for your sales team to reach achieve the best possible results.
Hire the Right Sales Team
Of course, another essential part of achieving superior sales results for your company is to hire the right sales team. Without a convincing group of salespeople at your side, no amount of organization is going to help your company achieve its sales goals.
To make the best hires, it is generally better to focus on a particular applicant’s skills, rather than experience alone. In the world of sales, desire and ability are often far greater indicators of a successful salesperson than years of experience in the industry. Your best bet is to test each sales candidate who you interview for a position—if they can’t effectively pitch themselves during an in-person interview, you probably can’t depend on them to successfully pitch your product or service.
Some companies even have applicants conduct a practice pitch for the company during the job interview. Not only does this give you better insight into an individual’s communication skills; it can also help you understand which candidates are passionate about what you do and are ready to make an impact at your company.
As important as sales can be, one of the most important elements of the sales funnel begins well before your salespeople make their pitch. For many companies, lead generation occurs almost entirely online—which means that crafting an effective landing page is crucial to your company’s success.
To make a landing page that actually works, it pays to hire a good web development team that can craft a visually appealing design. But there’s more to making a good landing page than making sure your site doesn’t look like something out of the 1990s. The best landing pages offer a succinct, direct explanation of what your company has to offer while also providing a simple information submission form (often only asking for a name, phone number, and email address).
The more clearly you can present your pitch and collect this information, the more likely you are to generate a large number of leads from your landing page. And the more leads you can generate, the more potential you create for your sales team.
The world of sales is challenging and competitive. But as you get organized, make a conscious effort to hire only the best sales team, and use an effective landing page to generate a large number of leads, you can better prepare your company for sales success.