Do you know how to handle questions from an audience? This article provides nine simple steps that make you look professional, in control and in a manner that reflects on your message. How you handle questions from an audience can often be the deciding factor as to how your presentation […]
Business
How to Build an Effective E-Business Strategy
There are four key issues that apply to most organizations. The following issues can be viewed as a prerequisite to building an effective e-business strategy: 1. Identify measurable business objectives. 2. Define costs and impact. 3. Align IT architecture. 4. Identify value propositions. Identifying Measurable Business Objectives Implementing an e-business strategy […]
Basic Elements of an E-business Model
The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]
The Three Phase Change Management Framework for E-Business Transformation
Phase I -: People It is very important to have a few champions who can spearhead the change process. If a company finds that there are no existing employee members who can own the e-transformation process, then the company needs to recruit from outside. These champions are not only visionaries […]
How to Select a Suitable Office Space for Your Company?
Selecting the right office space can be very critical to the performance of your company. Having an office at the right location will not only make it more noticeable to people but will also increase the reputation of your business. There are a number of factors that you must consider […]
What International Students Need to Know to Become Doctors in Australia
Still have any qualm about Australia's standing as a rarefied destination for higher education? Eliminate it now. According to the 2014 Leiden Ranking, the University of Technology Sydney is the number four institution in the world for medical sciences. Harvard University, in comparison, ranks fifth. Before you pack your scrub suits […]
How to Write a Good Rental Property Ad
A vital part of any marketing campaign is the advert. It is after all the first line of communication with your potential customer. You should be relieved to know that you don't have to be a literary genius to produce a simple and effective rental ad. ‘tricks of the trade' […]
The Concept of Advertising in Small Business
Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
Patents-Principles and Registration Prerequisites for Obtaining a Patent in The US
A patent is the protection afforded by the law to ideas. The protection of intellectual property is founded upon the need to balance among the inventor’s right to his or her invention, the desire of the human society to encourage entrepreneurship and innovation, and society’s need to use the invention […]
Recommended Extra Features to Get on Your New Truck
When you are looking for trucks to purchase, another important factor to consider is the extras that are available, which not only personalise your truck but can also increase efficiency, comfort, and safety. There are many optional extras available for trucks from all manufacturers, and sometimes, choosing these extras is […]
How to Compose an Explanation to a Complaint Letter
Verbal complaints happen anytime and everywhere but certainly, a written letter for an upper level management can ring a bell at your actual employment. When such a complaint letter is sent out to your boss due to a customer dissatisfaction or to the customer service office, it may be a […]