The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
Business
Marketing Nutrition Products Made for Women
Whatever the product, from a breakfast cereal to a power bar, there is now a massive market for specific products that meet gender-unique nutritional needs. The brands that entered the nutrition-for-women market likely based their decisions on U.S. Department of Agriculture (USDA) findings, like those from 1996: Less than half […]
A Strategy for Improvement and Success of the IT Project Management Office
As information technology (IT) organizations struggle to deliver applications to their business customers, they are increasingly more open to implementing new approaches to project management. One such approach is using an IT project management office (PMO). A strong PMO can benefit an organization in many ways. The primary benefit is […]
Usage and Benefits of Electronic Invoicing
A paperless office has long been the dream of innovative, forward thinking credit professionals. While it is not yet a reality, certain innovations are bringing this dream closer. Imaging and workflow technology were the first giant steps forward. Lately, there has been another innovation that could bring a paperless office […]
Strategies for Success and Business Profitability During Tough Times
Many of the strategies that were appropriate and effective in the past are no longer above reproach. In fact, we have learned over the years that the global marketplace is a dynamic place, full of turmoil; therefore, rethinking of past assumptions and engaging in out-of-the-box thinking is always required. Organizations […]
How to Control Interruptions at Work
How much time do you lose each day to interruptions? Thirty minutes? An hour? Two hours? Are most or these interruptions of value? When you are interrupted, do you find that when you go back to what you were working on it takes almost as long to get back to […]
How to Use Graphs and Charts in Your Business Plan
Many people ask how many graphs or charts they should have in their business plans. As with most other business planning questions, the answer is "it depends". This article discusses the key factors influencing the number of graphs and charts to include in your business plan. To begin, the key […]
Guidelines for Hiring an Independent Contractor
All types of industries use independent contractors. This type of working relationship is mutually beneficial, allowing companies to pay for labor only as they need it and letting specialized workers set up as businesses themselves. You will find them involved with the building of a house, completing an analysis for […]
Mistakes Made When Hiring a Translation Agency
It does not matter if you are a first timer or avail interpreting services regularly. Hiring a translation firm can be confusing under any circumstances. It's no surprise that while looking for the ‘perfect' agency, many hirers end up making erroneous choices, thus failing the results that they wanted. It's […]
How to Sell Solutions at the Highest Level
Sales take place at different levels. Some sales require what I call the clerk approach. If I'm buying a toothbrush and the store clerk started asking about how often and how long I brush, I'd run. I just need a toothbrush. Some sales require the salesperson approach. If I'm buying a computer, […]
Product Oriented Organizations vs. Customer Centric Organizations
The design and implementation of a customer-oriented strategy, having as a central concept the Customer Lifetime Value (CLV), represents a very good example of a complex operation which necessitates a radical reorganization of the company. Such reorganization is not necessarily in terms of physical structure, but rather in terms of philosophy and […]
What Does It Mean That an Enterprise Is Effective
Fundamentally, an enterprise is effective when it is able to reach its goals and satisfy its objectives. Its goals and objectives must be realistic and reachable and in line with the enterprise's purpose. From more practical perspectives and in detail, for an enterprise to be effective requires that its functions […]