The material which is used to cover or guard the goods is called packaging. It plays a vital role in your business as it attracts the customers and also helps in bringing giant benefits and profits for the company. So for your profitable business packaging should be attractive as it is said: “when there is no customer, then there will be no business.” Attractive packaging attracts the customers to pay attention to them.
How Packaging Attracts a Customer?
The importance of packaging can be determined by customers buying behaviors. It is very important for your business to fulfill customer demands as attracting the customer is not an easy task. Customers always want an advantage for this, there are many fresh and advanced plans you can apply to attract the customer and can build the customers trust.
Here are some points which attract the customer.
- Key points about the product
Customers love to know about the product which they are going to use so it is necessary to provide more information in a limited space. To gain customers interest full description should be mentioned on packaging like the price, method of using, merits and demerits of product etc.
- Terms and Conditions
While writing terms and conditions some point should be clear, simple, easy and written in bold letters to gain customers attention to save their time.
- Offer discounts on product
Discounts attract the customer as everybody wants to get more while paying less. Offering a discount is a great way to broadcast your product as it is an art to low the cost to invite more customers.
- Sample of product
Samples inspire consumers to buy a product as they are free of cost and gave an opportunity to the customers to test the product before purchasing. It built trust in customer.
- Small Gifts
Small gifts are just like sample the only difference is sample is for testing and the small gifts are for customers and most of the customers will be amazed by small extra gifts
- Special Note and Thank You Card
The humblest, economically and most modified attachment you can attach to customer packages is a thank you card. The decent card can be a surely attentive sign that helps in to make devotion.
The following 6 steps help you to gain the attention of different customers and it will be good for your business. Keep working through them until you’ve perfected your products and your offer.
How to Make Attractive Packaging?
It is said that “A Book Is Judge by Its Cover” so the same happens with packaging as attractive packaging attracts the clients. Dull packaging with poorly printed tags will make very tough to catch the customers and to trade the products. Whether the customer shops from the internet or by visiting the shop attractive packaging can do miracles for your industry. A stunning tag or a suitable and knowing pack helps you to impress the customers that are not easy to forget. Here are some point’s mentioned below to make the packaging attractive.
- Typography should be simple and attractive.
- Make the Package Product Friendly
- The Package Don’t Conflict With The Product
- Use that colors which make the packaging attractive.
What is The Purpose of Packaging?
The purpose of packaging is not only to make the product beautiful but also to protect the product, provide information regarding the product and make the packaging easy to transfer.
Here we will briefly discuss these three points
- Protect the product
Packaging can protect the products from the different kinds of problems, for example, it should save the product from the infection which can attack the product, should have to save the product from dirt particles and others kind of filths. Packaging must be of strong so that it can save the product from physical damage.
- Provide information
To provide information tags or labels can be used for this. The information which you have to provide is a precise explanation of what is classified in the packaging. Some other type of information which is required is the mass or size of the substance.
- Make packaging Safe and Easy to Transfer
Sometimes it is very difficult for both, the customer and the shopkeeper to transfer the product. For this packaging should provide a full guard to product and save the product from damage during transfer.