Relevant Tips You Should Follow to Succeed as a Marketing Professional in 2022 and 2023

A good marketer needs practice. So, success in digital marketing depends on the quality and the accuracy you can print on every development for a project, such as content, visual promotions, interactive ads, and AI-based customer service.

According to Statista, these are the most effective digital marketing techniques applied by marketers worldwide as of 2022 and trend will follow in 2023.

Digital Marketing TechniquePercent of Effectivity
Content marketing17.4%
Marketing Automation17.4%
Big Data15.3%
Artificial Intelligence (AI) and Machine Learning12.9%
Social Media Marketing7.8%
Conversion Rate Optimization (CRO)4.8%

Furthermore, according to the Bureau of Labor Statistics (BLS), there’s a positive job outlook for marketing occupations. There’s a projected 10 percent job outlook for advertising, promotions, and marketing managers. Read this article if you’re looking forward to becoming an excellent marketing professional. In the text below, you’ll receive the advice you need to stand out as an effective marketer.

Top Seven Ways to Become a Better Marketing Professional

There are many ways in which you can improve your performance in digital marketing. However, just a few selected actions are the ones that, if you apply them, will make you stand out in the marketing industry.

Attend Networking Events

Marketing has powerful support in what is called network marketing. This consists of a community of intercommunicated users, sellers, and customers who move a specific product or service. You will listen to global industry experts and take advice from best-in-class digital marketing professionals to use marketing technology more smartly by attending these events. Besides, you will get insight into the future trends in the digital marketing industry.

When attending these events, focus on every lesson you can apply to automate services and attract more customers to your portfolio. These events also have presentations, workshops, and classes geared to help you build your digital skills and your own scheme to boost marketing projects.

Learn from Digital Marketing Brands and Entrepreneurs

Follow the content and the campaigns of the most renowned digital marketing brands. Read success stories from entrepreneurs and apply their advice to boost your branding. If you want to learn how to amplify the company’s corporate identity, study what others have done to make marketing their source of earnings and customers.

Increase your branding strategy by using several options. For example, DMI’s membership library is packed full of toolkits, ebooks, and podcasts that cover every subject and brand are effective digital marketing resources. With them, you can promote more than a product, but also easy-to-identify solutions for customers looking for valuable products.

Connect with Like-Minded Individuals and Peers

The scope of a marketing campaign will depend on the type of users you get to. People with similar preferences and consumption patterns shape the characteristics of products, which will configure the focus of that product coupled with its positive usage outcomes in customers.

Take into consideration that if you want to develop a high-standard marketing project, you have to learn from professionals with similar goals. In this way, you will enrich your professional profile and your intelligence for sales.

Find and Take a Digital Marketing Course

If you’re a marketing student, take a digital marketing training course to improve your technical skills in that field. The main subjects you can learn in this kind of academic space are promotion, brand positioning, content management, and social media management.

You can also expand your digital marketing portfolio and experience. Besides, you will get used to working in an IT-based environment. There are also easy programming languages that you can learn so you can become more well-versed in the realm of tech.

Throughout the several facets of digital marketing, you may find skills you didn’t know about yourself when writing creative content. Thrive by collaborating on a new campaign to market a new product or service and launching a successful result by researching the previous market and consumer statistics.

Become a Member of a Professional Body

All enrichment of knowledge is important to be a better marketer every day. Enroll in a registered group or organization of marketing professionals that can help you increase the accuracy and credibility of your strategies.

There’s a wide variety of academic options to get specialized in the marketing field. Complete a certificate program to get a Professional Diploma in Digital Marketing. That kind, of course, can qualify you to be a certified professional. Here are some of the best specializations you can take.

  • SEO
  • Pay-Per-Click marketing
  • Email marketing strategy
  • Social media management
  • Website optimization
  • Content marketing and online writing

Stay Updated on the State of Digital Marketing

Research and study the latest trends in digital marketing especially focused on information technology. Read about the subjects that will keep you up-to-date with new developments. For example, TikTok, the top social media influencers, and more complex topics like Core Web Vitals and the cookie-free future are some of the many trends that will change how digital marketing expands worldwide in 2022.

Cover the Key Fields that Will Boost Your Career Path

Take a course to get a specialization with a certificate program. These are the fields you can work in to succeed in the marketing world.

  • Social Media Management
  • Digital Management with ebooks
  • Social Selling Specialist with a blog
  • Channel Performance Tracker with Toolkit
  • Graphic Design

What Characteristics Should a Good Marketer Have?

  • The Ability to Self-Start: A good marketing professional knows how to restart a marketing campaign if problems come out.
  • Challenge Lover: The marketer accepts all challenges to overcome obstacles, get ahead with innovative projects, and disrupt the market.
  • Flexibility and Adaptability: The market gets used to all circumstances and contexts to module strategies according to the evolution of the customers’ needs.
  • The Desire to Help Grow Other Businesses: Cooperation and solidarity is part of outstanding marketing professionals’ work and professional culture.
  • Communication Skills: Improve your professional skills by training all aspects and details of good marketing campaign management. Effective communication is possible thanks to the understanding of the consumer’s behavior.
  • Leadership and Management: A good marketer is, by rule, a good leader. Training your technical skills will allow you to increase your management capability to lead a group of professionals that complement the core tasks of the marketing staff.
  • Trustworthiness, Reliability, and Dedication: If you get to be a marketing professional who prioritizes creating products with added value, you will succeed in the marketing industry. Therefore, you’ll gain recognition as a reliable marketing strategist.
  • Strategic and Analytical Thinking: Make an effort to sharpen your analytical and critical thinking to design more effective sales strategies.

How Can You Power Up Your Career in Digital Marketing?

Two important tools that can help you perform better marketing projects are PPC and SEO. In addition, email marketing metrics are an indicator that increases the effectiveness of promotion strategies.

Also, learn about the importance of brand identity through the use of logos and style guides. There are sites that can help you in your journey to becoming a better digital marketer.

Furthermore, you have to learn to develop data-driven campaigns with the influence of parameters from fields like data analytics, digital design, and website optimization. Additionally, do deep research about the impact of AI and machine learning so that you can take its adaptability to keep up a wide e-consumers portfolio.


Digital marketing is rapidly evolving towards a new level of engagement from users and customers with their favorite brands and products. The commercial and sales world is now more than just buying and spending money. It’s about the wellness and the digital experience of every person with their specific needs.

If you have any questions, please ask below!