Although brand building is believed to mostly involve creating logos, recognizable packaging, and creating a consistent outward appearance of a product, service, or company, it actually requires extensive face-to-face personal selling in order to be truly successful. Outdoor events are a great and safe way to attract new customers and […]
Marketing
5 Ways to Lower Your Marketing Costs
Despite spending a hefty sum in expanding their online campaigns, direct marketing efforts, and lead generation campaigns, marketers often fail to make the most out of their budget. It takes a toll on companies that operate on a tight budget allocation and depend on immediate conversions rather than reaping the […]
5 Questions To Ask While Choosing The Right Influencer For Your Brand
For a long, brands have been using influencers to market their products. They have reached out to their target by having celebrities endorse their products. However, social media platforms have given a whole new dimension to Influencer Marketing. The present-day influencers are no longer heavyweights with a vast fan following; […]
Marketing Tips to Increase Productivity at Your Practice
While trying to develop dental practices and draw in new patients, dental specialists require front line dental marketing strategies. Regular mail as handouts and flyers may presently not be sufficient, with dental practices enrolling on the assistance of dental web design to expand marketing upshots. The ascent of mobile phones […]
What is Direct Marketing? Benefits, Steps and Examples
Direct selling deals with the seller selling products directly to consumers in a non-retail environment. Through direct sales, sellers can avoid any middle agents and interact with their customers directly. We usually do direct selling in a non-retail setting because, in a traditional retail environment, they sell products and services […]
How to Choose an Internal Newspaper Template for Your Company?
Do you want your business to grow rapidly and see your profit margins soar high? If yes, consider launching a corporate newspaper. Contrary to the popular belief, a corporate newspaper doesn’t have its focus on the company’s profits. Instead, it talks about the goals and offerings of the company. This […]
How to Get More Online Reviews for Your Business
Receiving positive reviews is good for the business. When other people see the reviews, they will feel more inclined to purchase what the company offers. However, some people might leave negative reviews. Whether it’s due to product quality or customer service, there’s a reason for them to say something bad […]
Building Your Brand Starts with the Right Name
When you start a company, the first thing you want to do is find a name that will make your business stand out. In order to build an effective brand, you need to have a name that will get the attention of your target demographic. With the right name, you […]
5 ways to Modernize Your Call Center
The importance of modernization can be overlooked, which makes sense. Life in a call center can be quite hectic, so it’s easy to let these issues go unaddressed, but that’s going to be a mistake given enough time. The following are five ways to modernize your call center now. Embrace […]
7 quick steps: How to Brand Yourself
What is a BRAND? A brand represents the face of a company. It distinguishes a company and their product from others through an identifying name, logo and symbol. And a combination of these elements can be utilized to create a brand identity. Building brand recognition is a non-verbal way of […]
Standing out in Your Next Trade Show
When your company is taking part in a large trade show packed with brands striving to catch the attention of the right customer, it can feel a bit difficult to catch the customer’s eye. You will start to feel that you have been engulfed in an ocean of displays and […]
Tips and Strategies for Successful Presentations
One of the advantages of the IT&C industry is that when you are very good at what you do (programming, project management, software testing, or business analysis), there are high chances that at some point in the future you will be in a position to give a presentation – in […]