Fundraising is an important part of running a business, and whether you need to raise funds for a new project, more equipment, or are organizing a fundraiser on behalf of a charity, it's important to make sure that your fundraising event is innovative and different enough to attract people. The […]
Marketing
The Importance of Custom Printed Plastic Bags for Branding
Currently, plastic bags are becoming increasingly popular as packaging materials. As an organizer or a business person for an upcoming commercial event, one might require plastic bags for packing some items. It is hence prudent to have personalized plastic bags that are manufactured by an established and well-known company. The […]
5 Bright Ways to Promote Your Brand
It is not so hard to get your customers to tell about you to others. It will happen when you "wow" them with the services and products your business offers because they stand out from other competitors. Sometimes it just takes a simple conversation. Handing out a promotional gift is […]
Voice Actors: Heard but Not Seen
The most difficult acting jobs may be the ones in which actors never step in front of the camera. Consider that for a moment. Whether a voice actor or an audio book narrator, everything is conveyed solely through their tone of voice—timing, clarity, desperation, fear, excitement, fury, humor; entire scenes […]
10 Tips on How to Win More Customers with Business Cards
1) Make Your Cards Easy to Read Contrary to what you might think, more does not necessarily equal better. You should not try to cram too much information into your business cards; instead use the space wisely and sparingly. Only display relevant contact information, and a short slogan about the […]
What Marketing Lessons can Your Business Learn from Musicians?
Often, business owners can be a little single-minded in terms of their approach and strategy. It is easy to understand how this happens, as entrepreneurs become accustomed to the unique mechanisms of their own business and the industry in which it operates. As a result of this, even experienced business […]
Survive Your First Business Exhibition with these Tips
Attending your first business exhibition can make anyone a little bit nervous, but going as one of the exhibitors is a whole different deal. To survive and thrive is a good plan. But how? Here are a few tips on how to accomplish that feat and live to tell the […]
Independent Marketers Are Raking In Millions
In these times of economic upheaval and continuing turmoil, while the corporate infrastructure is struggling to redefine itself and find a new profitable model to follow, one of the trends that is becoming more prevalent in the culture is independent marketing. While this model has been used quite a bit […]
How to Use Roller Banners to Attract Attention at a Trade Show
Roller banners are versatile, so you will find many different occasions throughout the year when it is a good idea to display one. For example, you can place a roller banner outside your shop for attracting people's attention to a sale. Or you can use them inside to draw people […]
Remarking a Brand for the 21st Century [Infographic]
Technology has changed everything when it comes to marketing. It is more important than ever to know your customers and their profiles, the shopping habits, preferences, etc. so you can personalize their brand experience. How can you create a positive interaction and reach new customers? See the infographic below.
Marketing Your Business Cheaply
So you've just started your business and you need to start bringing clients, but don't have sufficient money to spend on advertising such as print, web, radio or television. In saying that, not marketing your business' products or services can be much more financially riskier. The old saying ‘you have […]
Six Cost Effective Ways to Promote Your Gym in Australia
Like every business, marketing your gym to your target audience in Australia is something that is an ongoing process. Simply placing an advertisement here and there won't be enough to generate enough business for your gym to survive and thrive. You always have to be thinking about the different ways […]