CBD or Cannabidiol business has increasingly become popular over the years, and the CBD consumer sales are expected to grow to 1.8 billion dollars by 2022 according to statista.com. If you are in the CBD business or thinking about starting one, these statistics are definitely good news and predict a promising future.
However, success won’t be possible without a solid marketing strategy as putting your CBD business out there can prove to be challenging. This is because of controversies surrounding the use of marijuana-related products, and the advertising restrictions that limit their marketing. To help you grow your CBD business despite the existing stumbling blocks, below are tips on how to best market your business and grow your revenue.
- Establish a Physical location and Market Your Products Offline
Although eCommerce has revolutionized business, having a physical location and a brick and mortar store for your CBD oil business is still important. It endears you to customers as people always want someone to ask for opinions when buying, or to clarify and answer their concerns. A physical store ups the chances of your business succeeding as most people value human interaction.
It is also an opportunity to bring your A-game in customer service and reach offline clients. Word of mouth and recommendations by your impressed clients will get the word out about your business around your community. Don’t forget to use print and electronic media to advertise your business as much as possible.
- Create a Website and Invest in SEO
Create a website for your CBD business and optimize it so that it ranks higher and appears in the first pages of search engines like Google and Bingo. Make your website user-friendly by ensuring it loads fast and is compatible with mobile devices. This not only improves user experience but also helps in ranking.
SEO is vital in digital marketing as it helps your website appear in searches related to your products. This way, you attract traffic and therefore get more clicks; the more the traffic, the higher the chances of conversion and the more your sales. To optimize your website, upload high-quality content that is useful to visitors, use the right keywords in headings, meta titles, product descriptions and image titles, and utilize link building.
- Social Media Marketing
Whether you choose to go on Facebook, Instagram, Twitter or YouTube, social media is a great avenue to achieve brand awareness and grow traffic to your website. You don’t have to restrict your CBD business to one or two social sites when you can have an account in all the platforms that matter. However, to ensure you get value for your investment, only go for the platforms on which you expect to get more benefits.
Social media marketing not only involves paid ads. You also need to engage with your audience for them to see the human face of your brand. However, refrain from running paid ads that mention CBD as Facebook and Instagram as it goes against their advertising policies. Also, your paid ads should not link to landing pages which mention CBD or ingestible hemp, and you shouldn’t make health claims when promoting your products. You can, however, engage influencers to post about your business, create quality content and engage with your audience to build your presence online.
- Email Marketing
With the right planning and execution, email marketing can be a valuable tool for marketing your CBD business. It is more cost-effective than paid ads, which is great if you are starting out and need to cut watch your expenses. You can also reach your audience whether they are on computers or mobile devices using this method.
Have a list of your prospects’ email addresses so you can send them informational content about your products. This may include product descriptions and reviews, what’s new in stock or promotion offers. However, avoid sending too many emails within a short period of time to avoid them being spammy and annoying your audience. Monthly emails or sending them twice a month is a great start to get them interested and informed about your CBD products.
- Influencers and Affiliate Marketing
Using influencers on social media to market your CBD business is undoubtedly a viable marketing strategy. A study by Annalect and Twitter shows that about 49% of consumers look up to influencers for product recommendations. However, this doesn’t mean you should limit the success of your CBD business by only engaging social media influencers.
Build a network of influential individuals in the CBD industry to help push your products both online and offline. Work with CBD bloggers to create or publish content about your brand to achieve a wider reach and increase your sales. By partnering with affiliate marketers, you are able to provide social proof and earn the trust of potential customers, which will, in turn, grow your CBD business.
Although marketing CBD products can be an uphill task, the above tips will help you boost awareness and increase your sales. Make sure to get your facts right about the CBD business, work with the best suppliers and stay compliant with the law for the success of your business.
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