In today’s competitive economy, digital marketers are striving hard to do something different to be a standout among the crowd. Visual Content is becoming more powerful than word-based information. It helps to engage more viewers to run successful marketing sites.
Therefore, as you seek to establish your presence online, you must not underestimate the exquisite power of photo marketing (i.e., the use of graphics, images, and other visualizations to improve your marketing objectives). However, photo marketing is also a cost-effective decision to appear in the web world.
In this article, we have come up with a host of tips and tricks through which you can use the power of photo marketing to great effects for your digital marketing campaigns. Have a look.
- Be a standout on social media
While text-based materials are often ignored in this information overloaded world, photographs may strike an immediate chord with people.
All it’ll take is a quick glance from your audience to trigger likes, shares, and more importantly, engagements.
You can use the huge power of photos to gain followers on social media; something that can go a long way in shaping your campaign for the better.
Remember, you don’t always have to be a celebrity to invite engagements from your audience. Just make sure you share some eye-catching stuff on the web, and that’s basically it.
- Get into an existing audience on an image-oriented social networking channel
Today, we have more than 2 billion camera phone in circulation worldwide. This has expedited the growth of image content on social media, especially on photo-centric channels such as Instagram, Pinterest, Tumblr, Facebook, and many more.
The huge popularity of these channels calls for the markets to get in on the act by following this simple formula:
- Improve your business credibility with high-quality, web-optimized images
Majority of visitors prefer to visit websites showing up with high-quality and meaningful images. The reasons are exquisitely simple:
- Images grab admission from the beginning of the word “go.”
- Meaningful images can give a business more credibility in the long run.
- Business photographs play the role of a powerful stimulus for the audience to take the leap of faith without any further ado.
- Images can motivate the audience to contact a business about their products and services.
- They may also give a business the opportunity to rank well on a search engine results page bringing in more audience and revenue in the long run.
- Take your own photo an insert them into your site
We usually insert stock photo in our site as per our requirement to tell some story about the product or service. But we don’t consider what type of images people would like to see. The survey revealed that if we use authentic images instead of stock photos, it will help to gain more attention which pushes your campaign to run smooth.
- Use photo marketing to improve your content marketing campaign
There’s a decent correlation between article marketing and photo marketing. Using attractive and relevant images in your articles may help to drive more traffic to your blog, thereby, increasing the number of engagements at one and the same time.
Some popular areas for combining images with text include:
- Political reports
- News and current affairs
- Food-related niche (e.g., restaurants, cooking, nutrition, etc.)
Note: There’s no hard and fast rule for you to stick to photo marketing in the above-mentioned areas. You may use photographs, illustrations, and visuals for any content marketing campaign, no matter what niche it is based on, as long as you use relevant and search engine optimized images for the same.
- Use photographs for e-commerce marketing
As far as e-commerce is concerned, pictures are worth a thousand words indeed.
Most of the e-commerce giants like the Amazon, eBay, etc. owe a significant chunk of their incredible success to visualizations that help in pulling potential buyers to their platform and convince them to purchase the item(s).
Even most consumers admit in retail surveys that they’re more influenced by images (as well as the quality of the image) than other factors like product descriptions, reviews, and ratings.
Taking all these things into account, we can say that images definitely make the first and the last impression in an individual to go for the online purchase or not. Hence, the importance of photo marketing in e-commercial businesses can never be ignored in any possible manner.
With that, we’ll bring this discussion to an end for now. Hope you had an enlightening read.
Note: For more details on photo marketing and the different ways you can implement it in your business, get in touch with an experiential agency.