Receiving positive reviews is good for the business. When other people see the reviews, they will feel more inclined to purchase what the company offers. However, some people might leave negative reviews. Whether it’s due to product quality or customer service, there’s a reason for them to say something bad about the business. Getting negative reviews might be terrible, but it’s still better than not getting reviews at all. It’s a sign that no one feels interested in the business even to bother leaving a review. Therefore, review generation should be a strategy at the heart of any small business. It’s important that people leave positive reviews and spread the word. These are some ways to entice people to leave good reviews.
Send emails
While email marketing is no longer as popular as it used to be, it’s still a useful tool to reach out to as many people as possible. Professionals use emails all the time. With a well-crafted message, some people might respond to these emails. If they received an email telling them to leave a review, they might do it. Email marketing is useful not only to inform people about updates like promotions. It also helps in asking people to leave a review.
Ask customers while using the website
There’s no need to wait for the customers to come back next time before asking them to leave a review. It can happen on the spot. For instance, if they like the customer service, they can say something about it. There can be a pop-up reminder to ask them to leave a good review. Not all of them will take it seriously, but it still helps to give that reminder. According to service, 70% of people are willing to leave reviews if someone asks them to do it. However, if there’s no suggestion to leave a review, they will not even think about it.
Post on social media
Social media is an excellent tool to reach out to many people. It’s also a good way for customers to leave reviews. While other platforms are popular for reviews, Facebook is catching up. It’s easy to read businesses and say positive words using Facebook. The social media giant made it easier for anyone to rate businesses. There should be a strategy to leave a review without even going to other websites.
Reward people who want to leave reviews
It’s not necessarily the best strategy, but it helps if there is a reward for leaving a positive review. It entices people to do something that they normally wouldn’t. It also tells them that the business cares about what people think. The only downside is that these reviews won’t necessarily reflect what people think. They only say something good because of the reward. Worse, even with the reward, they will still decide to say something bad. They will even post information about leaving reviews only because they’re getting something in return.
Collect reviews during events
During big events like trade shows and exhibits, people have the opportunity to contact the business’ representatives. They will be available for inquiries and other transactions at the event. To make the most out of it, it helps to ask attendees to leave reviews. If they are yet to try the products, they can at least review the customer service provided. It’s even better if they discuss how they got to know the business. Attending trade shows is a positive strategy since it shows that the company tries to reach out to its target audiences in whatever way possible. Besides, more companies now rely on online marketing. Extending these offline marketing strategies can win many people’s hearts, especially those who aren’t always online.
Improving product quality is useful in review generation
The best way to convince people to leave positive reviews is by giving them the experience they deserve. If the products are of top-quality, everyone won’t hesitate to say something good. The products speak for themselves. It would also be difficult for others to leave negative reviews because they know it’s untrue. It’s also easy to counter the narrative once more people try to speak up.
To determine how to improve the product, the key is to read the reviews. People might suggest how they want the business to move forward instead of only complaining about certain issues faced.
Provide the link on social media
It’s easy to post anything on social media accounts. It’s also for free. Therefore, the best way to make the most of it is by posting the link that redirects people to the page to do the review. After scrolling the posts, they might think about giving the review. Others might even share the link on their social media page, and more people can see the link.
Make it easy to leave a review
Some people want to leave reviews. The problem is that they don’t know how to do it. Even if they have many good things to say, they decide against doing it because the process is too long. They don’t have enough time to create the review and have it posted on a specific platform. Since they’re not even getting anything in return, they would rather not do it.
One of the best review generation strategies is to work with a reputation management agency. Some experts know how to generate more good reviews from target audiences. They also have an overall online marketing strategy that can reach out to many people. Working with these experts will bring the business to a higher level of popularity. Competing with existing businesses can be challenging without help from these experts. Established brands also work with companies that will help them generate more positive reviews. Considering the importance of receiving good reviews, investing in an agency that can help would go along way. Once negative reviews keep coming, it would be difficult for any business to recover. It’s important not to wait for that to happen and to be more proactive.
