What is network marketing you may ask? We have the answer for you here. Network marketing is a business model that is essentially person-to-person sales by individuals representatives. This type of model usually requires one to build a network of salespeople and partners that assist with getting exposure and making sales. When you think of network marketing, you may think of brands such as Avon (the cosmetics company) but we are here to share with you the behind-the-scenes of this business model and what it takes to be a part of it in much more detail.
The goal of network marketing is that you want to “market” the product you are selling to your family and friends (today, this is usually done through social media platforms) and you hope to make sales while also recruiting other people to do what you are doing. In order to be successful in this role you have taken on, we have gathered here a few tips to help you along the way. Tips such as picking products that you believe in, checking the company’s history, understanding the target market, staying up to date, and never giving up, can all help you to be successful. Now, let’s jump into some details on how you can be successful in network marketing.
Believing in the Product You Are Selling
If you don’t believe in the product you are selling, how do you expect others to? When you are passionate about your product, it will be easier to convince someone they want it. Actually using the product yourself while studying all of the advantages of the product can help your sales pitch while also convince the client you are working with that they need this product. So if you are considering network marketing, ensure the product you select to sell is one you believe in because clients can hear the passion in your voice, facial expressions, and body language!
Checking the Companies Background
If you are going to be selling this product to your family and friends, it’s important that you take a look at the company’s history. You can start by answering some simple questions such as: how long have they been in business? Have they have been involved in a scandal? Do they have charges of any illegal activities? Just like our first point, if you are going to believe in a product, make sure you know where this product is coming from. A general rule of thumb is to make sure the company has been in business for at least five years. Once you know that the company is legit and the products are ones you believe in, it’s time to just into the strategy.
Understanding the Target Market
Before you start any marketing strategies, do some research to see who is the ideal target market that you want to be selling to is. This could include age, gender, income level, marital status, geographic location, education, and more. Once you have this figured out, you will be able to plan your marketing strategy much more effectively. You can also research the best ways to reach your target audience and helpful tips to catch more engagement and exposure. The chances that your audience can be met through social media is likely, so if have put together a tip below that will help you to stay in contact with them.
Staying Up to Date
If you are starting a social media strategy, the best thing you can do is remain active. Social media can be a great way to build relationships through engagement. You can stay up to date by making daily or weekly posts. And you can organize these posts on Hootsuite, a site that will schedule all the times of your posts uploading (this is very handy!). Also using a strong call to action in your post along with creating visually appealing info graphics is needed. If you think you will not be able to manage this type of account on your own, you can always hire a local social media management company to do it for you. These types of teams are well trained and experienced on these types of platforms.
Don’t Quit Just Yet…
If you are not successful at first, perhaps you need to tweak your strategy a bit or double-check that the target audience you are aiming towards is correct. You should never give up on something so soon without trying to fix it first. If you need help with the marketing aspect, there are always digital marketing agencies around the corner that can help. They become especially helpful with it comes to the social media aspect. If you would like to hire a team to complete the social media marketing for you, it’s time you take the plunge and hire them on!