When you are in the process of starting a new tech company, it is important to think about the ways in which you will distinguish your company. In cities like Silicon Valley, there are hundreds of tech companies that are all competing for the same clients. One way that you […]
Your branding is the most powerful weapon you have for creating a strong, exciting future for your business. Without clear, desirable branding, you’ve got nothing to separate you from competitors trying to mimic what you do (and they will!) Copywriting is the way you express your brand’s value in words-and […]
The key to success is a conundrum to which the answer would be the Holy Grail to all businesses. Whilst there may not be a magic formula with a guaranteed success rate just yet, there certainly are steps to get you closer. Lowering your corporate stance to make your brand […]
Technology has changed the landscape of how businesses communicate with their customers. These days, marketers reach a target base by implementing online techniques such as search engine optimization or by utilizing social media. But even though modern businesses exist in a state of hyper-competition in the online world, the fundamentals […]
Whether you are a multi-national who attends dozens of corporate trade shows each year, or a small start-up who might only be able to get into one or two; there are many ways in which you can save yourself money. It is a truth universally acknowledged that in recent years, […]
Your business plan must have a branding strategy. You must have a written plan to alert customers about your brand. A branding strategy contains a list of tactics and how a business will adopt those tactics over time to apply its brand throughout the company. A good branding strategy shows one […]
Logos are essential to help reinforce the identity and branding of a business. As a business promotes its products and services, the logo helps to raise awareness and increases brand recognition. A distinctive logo that used on products, marketing materials and packaging becomes an advertising tool of its own. As the brand […]
Creating a logo is not simply about making a design that visually represents a particular business organization and its values, ideas and goals. A good design should be such that leaves a long-lasting impression on the minds of the onlookers. It is this impression that leads to the recognition of […]
I'm not a huge fan of social networks since these are places where people like me tend to spend a great deal of time, however as a webmaster I know that social media is a great tool for my business and therefore something that I must do in order to […]
One of the things that I really enjoy is learning from big brands such as Apple, their story is fantastic and by now we all know that Steve Jobs was a visionary genius that transformed the world. There are a lot of good things to say about Apple, they have […]
