Branding

Branding

Can Color Trends Build Your Business Brand?

Color can play a key role in your business’s branding campaigns. By choosing the right color, you can evoke a feeling or idea without saying it outright. Consider whether these color trends might work for your company’s personality. Red for a High-Energy, Cutting Edge & Risky Image Red is a […]

Branding

How to Write a Great Copy for Your Brand

Your branding is the most powerful weapon you have for creating a strong, exciting future for your business. Without clear, desirable branding, you’ve got nothing to separate you from competitors trying to mimic what you do (and they will!) Copywriting is the way you express your brand’s value in words-and […]

Branding

Branding Tips for New Businesses

Technology has changed the landscape of how businesses communicate with their customers. These days, marketers reach a target base by implementing online techniques such as search engine optimization or by utilizing social media. But even though modern businesses exist in a state of hyper-competition in the online world, the fundamentals […]

Branding

How Logos Help Develop a Brand

Logos are essential to help reinforce the identity and branding of a business. As a business promotes its products and services, the logo helps to raise awareness and increases brand recognition. A distinctive logo that used on products, marketing materials and packaging becomes an advertising tool of its own. As the brand […]