Companies, no matter how big or small, need to build their brand so they’re recognizable in the market place. If you’re considering ways to help build brand loyalty, be sure not to overlook your most accessible, and arguably most valuable, brand ambassadors — your employees. Many companies have jumped on the […]
Branding
Protect and Improve Your Company's Online Reputation
Before the Internet, it took years of good customer service and advertising to create a successful business. Now, with the addition of social media like Facebook, Twitter, Yelp, LinkedIn and Pinterest, getting a company noticed is easier than ever before. But with great power comes great responsibility, and while word-of-mouth […]
Different Types of Branding Techniques
Producing promotional products and corporate giveaways have become an essential component of every business’ branding and marketing efforts. Since these products are very affordable and are really effective in attracting the attention of consumers, more and more companies from small time players to large corporations have adopted them as part […]
Building a Brand: Innovative Ways of Cultivating Growth
While the economic climate is improving, a large number of small business ventures remain focused on consolidation rather than growth. While this a reasonable response to the social and political unrest that continues to play out throughout the world, economists fear that it may trigger a prolonged period of stagnation […]
How to Design a Successful Business Card
Your business card says a great deal about you and your company. It makes a crucial first impression on your potential customers, so you need to make sure that impression is a good one. If you've successfully done all the painstaking groundwork which goes into winning a new contact, the […]
The Most Recognizable Company Logos and Brands
Right now, photoreceptors in your retina are processing various wavelengths of light and translating them into colors. Your mind perceives these colors in a way that is very profoundly entangled with emotions. You may not be aware of this, but those who are in charge of making recognizable logos for brand-name […]
Can Color Trends Build Your Business Brand?
Color can play a key role in your business’s branding campaigns. By choosing the right color, you can evoke a feeling or idea without saying it outright. Consider whether these color trends might work for your company’s personality. Red for a High-Energy, Cutting Edge & Risky Image Red is a […]
What to Consider for a Successful Tech Startup
When you are in the process of starting a new tech company, it is important to think about the ways in which you will distinguish your company. In cities like Silicon Valley, there are hundreds of tech companies that are all competing for the same clients. One way that you […]
How to Write a Great Copy for Your Brand
Your branding is the most powerful weapon you have for creating a strong, exciting future for your business. Without clear, desirable branding, you’ve got nothing to separate you from competitors trying to mimic what you do (and they will!) Copywriting is the way you express your brand’s value in words-and […]
Strengthen Engagement with Your Brand by Building Relationships
The key to success is a conundrum to which the answer would be the Holy Grail to all businesses. Whilst there may not be a magic formula with a guaranteed success rate just yet, there certainly are steps to get you closer. Lowering your corporate stance to make your brand […]
Branding Tips for New Businesses
Technology has changed the landscape of how businesses communicate with their customers. These days, marketers reach a target base by implementing online techniques such as search engine optimization or by utilizing social media. But even though modern businesses exist in a state of hyper-competition in the online world, the fundamentals […]
Tips for Saving Money at Trade Shows
Whether you are a multi-national who attends dozens of corporate trade shows each year, or a small start-up who might only be able to get into one or two; there are many ways in which you can save yourself money. It is a truth universally acknowledged that in recent years, […]
