One of the most important goals of any company is to create a sense of excitement and enthusiasm around its brand. If you want to make an impact and present your company in the most positive light, you need to build a team of employees that are equally enthusiastic about […]
Branding
Video Content is the Key to the Success of any Business
As a business, recognizing the potential that video content has and the opportunities it could bring to the table for future growth is crucial in this digital age. Written content was once the future of understanding a business and getting information, but now people cannot gather a comprehensive view of […]
The Impact of Packaging [Infographic]
Product packaging is considered as the ultimate opportunity for marketers to communicate the brand's message visually, positioning the same as a better choice than any of its competitor. Packaging influences product satisfaction, impacts shopping behaviour and motivates consumers in global markets. Check out the interesting infographic below by MS Packaging which […]
How to Build a Website and Successfully Promote your Brand
Throughout history, there have been a number of incredible product innovations and business ideas that have failed to realize their immense potential. There may be many reasons for this, from poorly judged timing to spiraling production costs that undermine any potential profit margins. Regardless of the precise reasons why, however, […]
Is it Worth Outsourcing Your Market Research to Specialized Firms?
If you are neglecting the market research aspect of your brand, you're sure to confront failure in your business. A comprehensive market research can make or break your brand. And today's complex marketplace makes it essential for business to collect, analyze and act on newest information including customer opinion, market […]
Strategies To Be Successful At A Foreign Business Exhibition
Running a booth at an exhibition or a trade show event is daunting and often exhausting. And managing it can be even more difficult if you’re exhibiting in a foreign country. For many exhibitors, making the transition to introducing themselves at a foreign exhibition can be challenging process. There are […]
The Visible Approach to Marketing Products for Women
The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
Marketing Nutrition Products Made for Women
Whatever the product, from a breakfast cereal to a power bar, there is now a massive market for specific products that meet gender-unique nutritional needs. The brands that entered the nutrition-for-women market likely based their decisions on U.S. Department of Agriculture (USDA) findings, like those from 1996: Less than half […]
Patents-Principles and Registration Prerequisites for Obtaining a Patent in The US
A patent is the protection afforded by the law to ideas. The protection of intellectual property is founded upon the need to balance among the inventor’s right to his or her invention, the desire of the human society to encourage entrepreneurship and innovation, and society’s need to use the invention […]
Why Pinterest Is The Greatest Thing Since Sliced Bread
Not sure, if Paul Sciarra, Evan Sharp and Ben Silbermann derived their inspiration from the many sliced breads — neat, uniform and clean-cut - and went on to create Pinterest. But, if they really did, Pinterest is the greatest thing since sliced bread. It's wonderful how Pinterest marked a growth […]
Who is Mr. Clean-The Story Unfold
Do you know a person, who doesn’t know about Mr. Clean? Probably not. Who won’t remember the bald guy with the white shirt and earring? Since 1958 (the first TV appearance of Mr. Clean) this character became very popular and the most selling cleaning product on the market. It’s not […]
Basic Brand Awareness Strategies
Raising brand awareness is not difficult if a combination of the traditional and nouveau methods are employed to accomplish the task. Marketing methods for building brand awareness are endless, only limited by the creativity you employ when you're building your brand awareness strategy. We'll get into more advanced methods of […]