Customer services

Tips for Successful Customer Retention and Satisfaction

Customer retentionNo business in this world can actually exist without the customers who are also responsible for fuelling your efforts in the same. This is a true fact and web development business is no exception. Businesses must aim at working closely with their customers/clients and ensuring that the output is close to their requirements and expectations.

Whether you're a part of a small business or a huge enterprise, customer satisfaction is extremely important and can't be overlooked. In order to ensure that your clients are satisfied, feel valued and loved, here are a few tips that you can follow to bring on the best results and develop good working relationships with them.

Face-to-face dealing must be encouraged

For most of the businesses, this is one of the nerve-wracking experiences but you can be assured that things are going to get easier with time. When you're working on a project, it becomes important to interact with them face-to-face at least once or twice. When clients meet the people-in person actually working with them, it becomes easier for them to address issues.

You need to learn the art of being calm and confident. Make it a point to understand their requirements first. In the meanwhile, you can also try and find out what actually resonates well with your clients.

Keep them informed and respond without a delay

Even if you can't reply to the queries of your customers within a few hours, make sure you inform them that you have received the mail and you will solve things shortly. Let them know that you have started working on the issue rather than keeping them wait in anticipation for several days. Keep them updated on the pace of development so that they are aware of all that is going on. If something starts annoying them, apologise or let them know the cause of the issue, if required.

Be approachable, polite and friendly

No one likes interacting with professionals who are talented, hard working but rude and your clients are no exception! You should be courteous and friendly giving them an impression that you're always there to help them. Patience is the key even in the oddest times and this is what differentiates you with your competitors.

Your customer service policy should be clearly-defined

Businesses must have a customer service policy that is clearly defined as it will save them plenty of time in the long run. When clients are passed from one professional to the other, it annoys them more. If they are not aware who they should be turning to, they tend to lose patience.

Your clients should very well be aware of the actions to be taken at different stages of their queries. Make sure you have your customer policy clearly defined on your corporate site or any other place from where it is easily accessible.

Be nicer to them with an attention to detail

Show your clients that you care! Send them birthday cards, wish them on Christmas or any other occasion where you feel exchanging a wish will be a nice gesture. It will go on to making your clients feel happy and valued. Make sure that you value little achievements in their life. Apple customer service department has managed to win the trust of the client by dealing with clients nicely.

Anticipate requirements of clients

If you can anticipate what they want, you’re already on your way to doing wonders for your working relationship with them. They will not only be impressed but they can also share their experiences with others. has made a breakthrough by proactively identifying problems of its client and this is what has helped it see a dramatic change in customer satisfaction index.

Preserve the value of your promises

Don't promise if you can't deliver - this is one golden rule that most businesses tend to forget. When it comes to project delivery dates, be sure of what you're going to deliver. Promises beyond your capability often end up in embarrassment, annoyance and loss of both time and effort. It is possible for the projects to go late in delivery and technology can fail but promise only when you can successfully deliver it.

Customer service not just includes activities that need to be performed; it's rather a challenge and an art that needs to be learned. It definitely takes time to master this art but once you have, don't hesitate in sharing it with your team members.

If you were the client, what would your expectations from your own business be like? What are the things that would annoy you? If you have logical answers for these, it's time to go for the implementation and create a strategy that leads to complete customer satisfaction!

If you have any questions, please ask below!