Ensuring that the customers are happy with services is the key to the success of every business. It costs more to attract new customers than to retain the existing ones. If you want your customers to be a part of your business, try to make them happy as far as possible. You need to build a long–run relationship with them. This not only makes them return to you rather they will also bring a number of other customers by generating a positive word of mouth. A happy customer shares his good experience with others while an unhappy one can destroy your brand image completely. Your customer service should be focused on satisfying the customers by exceeding their expectation. Delivering a high customer service means that customers should be treated with respect. Their queries and other concerns should be answered immediately. This makes them feel that they are highly valuable assets of your organization and you care for them. Below are 5 ways you can adapt to make your clients happier with your service:
- Communication Effectively:
Effective communication is the most important factor in providing excellent customer service. Always be attentive and listen to the customers what they want to say. Make notes of important points. It prevents misunderstanding and facilitates you in understanding their opinion and concerns. For example, a customer visits a hairstylist with a wish to get her hair styled with soft curls. When the hairstylist finished her work, the customer gives a wild reaction. This is because the hairstylist didn’t pay attention to what the customer needs. Although she worked with great efforts in choosing the best hairstyle for the client all went useless. As a result of this ineffective communication both the parties lost.
Your communication with the clients should be transparent. Never misguide them as customers always prefer loyalty. Tell them about the bad things like product shortage, delays or any other issues. It has been studied that about 70% of the unhappy customers convert to loyal ones if mistakes are fixed by exceeding their expectation. Moreover, whenever your business has some news, events or updates, inform your customers about them to let them take part in it.
- Add a Personal Touch:
Adding a personal touch along with your services is a great way to connect with your customers. If you are able to build a one-to-one connection with the customers, you can personalize your business activities. For this purpose, try to know more about the customers and their interests. Use customer’s name in the emails. Engage them through social media networking. If your business is product oriented, try to deliver something personal with the retail boxes. TheCustomBoxes provides custom boxes with logo might contain a handwritten personalized note, thanking the customer for their precious time. Or you may send an email regarding his birthday or anniversary. All such efforts cost nothing but help in personal engaging of the customers with your services.
- Offer Special Discounts:
People are always attracted towards special discounts and deals. When they get something more for they are paying off, it makes them return to your business. For example, when there is a holiday season or New Year, give special offers on your products and services to attract a large number of customers. For example, you can print on retail boxes in bold and flashy letters that buy one get one free or 50% off. This is an effective way to grasp the attention of a heap of customers and make them purchase your offering. Such promotions help your business to generate more sales revenue and earn positive goodwill.
- Create valuable content:
This is the age of social media. Whatever you are offering, share it on social networking sites. Create valuable content and try to engage the customers more towards your products and services. This creates new marketing insights which your customers might not be aware of before. Valuable content creates more brand awareness and shows that you are on the top of the game. This may also encourage the customers by recommending your services to others based on the public availability of your content.
- Engage the customers through your Packaging:
Packaging is one of the most significant ways to inspire customers. Custom retail boxes play an important role in this regard. Designing the packaging attractively with artistic patterns and fascinating artwork can make it stand out from others in the competition. It’s the reason why a number of manufacturers pay focus on creating a highly innovative design for their presentation boxes. Even in the case of high-end products like perfumes, making floral patterns and other enthralling designs on perfume boxes can grasp the customers’ attention at first sight. If you want your clients to be happy with your services, another useful tactic is to work on the internal design of the box. Color the box internally or introduce a random pattern inside. Enclose the products in a tissue wrap and use a branded sticker to enclose it. Use inserts if your product has various parts. Packing peanuts, support cushions or bubble wrap can be used in the case of fragile items. Placing a small gift, a discounted voucher or a custom note inside the packaging is a great way to engage the customers and increase their delight. All these tactics do not cost much but they are highly beneficial in providing a good experience to the customers.