In earlier time, we used to visit stores to shop everything. Whatever we needed was available in specific section at the super market. But ask yourself honestly now. Will you visit that store again to shop? No, you don’t. Enterprise application development has made appealing changes to the retail market. Today, big online stores own the market, such as Jabong, Snapdeal, Myntra, Shopclues, Grofers, etc. These ecommerce websites possess mobile-friendly applications to offer convenience to the user.
Significance of mobile apps in ecommerce industry
With the exponential hike in demand, it has become crucial for giants to have mobile apps. It is because mobile apps drive more traffic for the business. Users just want to install and use simple applications. They are no more interested to switch on the laptop or computer screen and just want to swipe through mobile apps to shop their desired products.
They get regular notifications about deals and offers via app.
Quick loading apps offering best user experience gets more traffic. For mobile applications and websites, it is equally important to have a good user interface along with good services. It completely relies on your behavior towards visitors coming to your website and mobile app users.
Trust is next important factor when it is about making payment. Reviews shared by existing customers matter and positively reviewed applications bestow security and privacy. Today, people make payments with their cash cards and so, they find it convenient to shop via application.
Ecommerce is majorly about execution. It is an environment that is keeps on changing and upgrading with technology updates and more businesses battle against each other to hold maximum share of the pie.
The future of ecommerce is uncertain yet some things won’t change – delivery time enhancement, better consumer service, product selection.
Which trends are followed by designers for web designing in 2017?
With an insightful research, we bring some great trends that designers should follow for developing and intending web design in 2017.
Let’s talk about them-
- No more traditional web design
The traditional concept of web design is getting faded with time. In earlier web design, designers paid more heed to the design for achieving best looks for its audience.
Today, web design has turned out into something big. Web designers no longer give importance to looks of the website only. They instead work more on user experience and their stories.
- Focus has shifted towards conversational UI
People will interact with companies, bots and services via chat, messenger, and other natural language interfaces. Since messaging platforms like Facebook messenger, Wechat are overtaking social networks and app downloads, businesses are seeking for the ways to embrace this change.
This is why their focus is now shifted to the web design UI.
- Animations and GIFs contribution
Most websites are using animation since previous year. The use of GIFs images is new and it is going crucial. You can use it for web design. But you should avoid overuse of GIFs. These images are attractive and can be used to draw a user’s attention. You can provide a richer product experience, explain the workflow or offer best guide to your users.
- Data visualization
Data and analytics are critical than before. Data visualization is presenting data in such a way that users can see and interact with it.
It is useful when it comes to understanding user representation, graphs and colorful charts that are attractive to eyes and drive more viewers.
- Limited stock photos, more authentic images
It is just a waste of time and efforts if you are using any image which already exists everywhere else. To make a different approach for your website, you must use bespoke pictures that really relate to the business or company.
- Material design
Material design is created by Google in recent years and it is being steadily used for applications including Gmaps, G Drive and YouTube.
Material design is a way of designing to create a hierarchy of meaning and significance on the page, driving more viewers while moving and responding to their actions.
- Bigger Typography
Bolder typography designs are considered to be the best choice for 2017 web design. Brands will be going bigger, more appealing, and even full screen. Designers will apply dynamic colors and textures with vibrant fonts to create ‘wow’ effect.
Everything we have discussed in this list is great; designers should try them all and fit each of these trends into their new web design. Enterprise application development experts can be selective, careful, and creative at the same time by using these trends for web designing.
Have anything to share related to web design trends or ecommerce future? Share your thoughts and reviews with us via comments and learn what other readers think about it.