I was likely to checkout after online shopping. But my efforts fell flat frequently just because the site was redirecting to netbanking. I did not have the mobile number that I fed with my bank details earlier for secure transactions. So, it was obvious that I could not be able to get the OTP. It was a mandatory security layer to come across before moving ahead for completing the transaction.
Now, you must be thinking that I could feed the debit or credit card details. Of course, I could and I did so also, but eventually it was redirecting to the OTP that I could get from that mobile number. I was stuck between a rock and a hard place.
I am not the only user but many of us encounter the identical problem. While bearing it in mind, I am providing a few helpful tips for making the transaction processing a piece of pie for respondents. After executing, the entrepreneur would be in full control over the business data processing steps.
- Cater a number of payment methods: Various payment gateways are available on different websites. Rather than walking to the blind alley, their eyes search for the most familiar one that they often use. Otherwise, they tend to take a rear step despite selecting the product/services. The suspicion of data hacking penetrates deeply. Consequently, the conversion slides down.
It’s obvious that you can’t foresee which gateway is the like of your target audience. But you can premeditate it by catching an overview of the payment tendencies of your users. Analyze them and put it on your checkout board.
Aliexpress expresses this tip of transaction processing appropriate. The user needs not click the checkout tab but can directly pay through visa or master card. Even, it accepts payment through bank-transfers also.
- Don’t need login the account: Have you witnessed shopping experience on Apple Store? It’s quite different and unique from the typical online shops. Do you want to know ‘how’? Let I share my experience.
When I check out on amazon, a pop up intrudes while furthering the steps of transaction procession process. It asks for signing in first to complete the transaction. I was habitual of seeing it whenever I shop on it. But when I shopped on Apple store, i did not interact with the intrusive pop up that asks to login. It enabled me to pay as a guest user through ‘Guest Checkout’ option.
It was a happy moment for me since I needed not login. Thereby, no promotional mails would flock my inbox. It’s obvious that online shops force the users to login in order to jam their inbox with lots of upcoming offers. But what if they don’t want such promotional letters?
And why should the users do transaction in ages if they can enter as a guest user!
- Inform users about the error in their transaction: It’s normal that the users end up transactions with errors. Perhaps, they might be in full swing or are fired up to buy something their favourite. It happens with me also.
But the grudge begins to bloom when the user has to scroll up and down to find which field needs rectification. The annoyed user prefers to switch away rather than fixing the errors. As a result, the conversion fails. Although the error message appears at the top yet it’s not there where the error needs to be fixed.
Therefore, the rectification notice must be popped just next to the error with highlighted font. Try to automate landing of the user right at the error. It will keep him/her stuck to the website & return happy experience.
- Make the transaction-feed jiffy: Won’t it be a nightmare or winning a marathon to feed the bank account number, CVV number, expiry date, password and many other details every time you check out? To keep the ball rolling while checking out, the user has to keep his chin up and feed the details.
The user can do this but only while registering. Frequently inputting details would be irritating. At least 11% of the Americans quit transaction because they don’t want to go through registration experience again and again as per a report.
So, ask for the mandatory details, like account number and CVV. This trick will cut down the transaction time & the conversion will be jiffy.
- Don’t forget Adding Call-To-Action (CTA): Call-to-action invites users to go on adding products/ services to their cart or check out or keep adding them to their wish-list. Sometimes, the user wants to catch a look of his cart to get the idea of the selected item’s quantity or price. For example, I selected herbal soaps but did not count their quantity. However, I desired to buy some more products but meanwhile I wanted to check my cart. When I checked it, there was an option to ‘continue shopping’ was missing. I had to sleep on before taking a step back for more continuing.
The CTA should be easy and to-the-point that the user would immediately leapfrog to what he /she desires. This action should be a complete guide to the users. Thereby, they would not have any option to get pissed off.
