Tracking customers, collecting payment, generating reports, and showing off all of your products are all essential functions of sales. Trying to juggle all of these different tasks can be extremely difficult, but thankfully, there's an app for that.
Sales applications have become extremely popular over the past few years because they help make the entire sales process much easier to manage. Instead of using a variety of tools such as a spreadsheet tool, a POS system, and a digital catalog, sales apps are able to integrate all the tools necessary for sales into one.
While sales apps have a place in several different industries, there are certain ones in which the use of such applications has become standard.
1. Jewelry Sales
As a jewelry sales rep, a sales app can be a complete savior. Having the entire products catalog at your fingertips makes it a lot easier to showcase every watch, ring, bracelet, and necklace available.
Instead of lugging around a stack of printed catalogs or dangerously carrying thousands of dollars' worth of jewelry to meetings, jewelry sales reps can simply use a tablet or smart phone. Additionally, a sales software can help showcase each piece of jewelry in high definition to capture all of the details that a picture on paper can't display.
According to Chelsea Apps, companies such as Mary Kay and Avon have made the mobile selling of cosmetics extremely popular. Customers love the convenience of having a store come to them and being able to try out different products in the comfort of their own home. The convenience of at home cosmetics is taken one step further with the use of a sales app.
Cosmetic companies can easily place orders right at the meeting with an app instead of being forced to collect cash or a check. The use of checks and cash is on the decline, so having the ability to collect credit card payments on-site is actually becoming a necessity for mobile businesses.
3. Consumer electronics
The consumer electronics industry is special in that most sellers (wholesale and retail) carry a wide range of product types, brands, and models. This can make it extremely difficult to track the inventory on hand and to quickly find the exact product a customer is looking for.
Sales applications help by allowing reps to filter their products according to features, brands, models, and any other type of distinction that helps narrow down the product selection. The easier and quicker it is to find the product a customer wants, the fewer sales that will be lost as a result of technical difficulties.
4. Food and beverages
The food and beverage industry might not be the first one you think of when talking about sales software. However, you might be surprised by the benefits that it can offer to food wholesalers.
When selling food and beverages in bulk, it's extremely important to know exactly how many cases of each product is available as well as the quantity that is sold per pack. A mistake or misquote to a restaurant can result in a client not having enough food on hand during busy nights or other costly complications.
Clothing comes in several sizes, color, and designs. Wholesale clothing companies use sales apps every day to manage all of their SKU's, display their products, and close sales.
Reps can even change pricing and offer discounts in real time when needed. For instance, if one particular line of shirts isn’t selling well, a company might choose to mark down the price in order to unload the extra inventory. This can be handled right within the app which streamlines the entire process.
Another benefit is the ability to zoom in and give customers a look at the fabrics and intricate designs of the apparel they're interested in. By giving customers a detailed look at each piece, they are ensured that they're getting the exact products they need.