IT

Data Visualization: How it Helps BFSI Businesses

As the BFSI sector looks to derive better value out of its data, companies have come to understand that spreadsheets can no longer serve their requirements efficiently or even sufficiently. Thankfully, there is data visualization to step in for boring Excel sheets and drive better value for companies. Here’s how it does that:

  1. Improved sales: Companies in the BFSI obviously have access to a profusion of data — the kind of data that holds immeasurably valuable data that can drive improved sales. However, all the analysis and class-leading analytics in the world can’t help unless the data is presented in an easy comprehensible form and that is where data visualization comes in, allowing BFSI companies to better leverage their data to identify high-value clients and other such insights to drive improved sales.
  2. Better client experience: One of the key ways to ensure high-quality client experiences in the BFSI sector is to visualize the information that needs to be relayed to them instead of, you know, simply forcing it down their throats in the form of uninspiring spreadsheets and such. So, when clients are presented with account summaries and other relevant information in the form of graphs and charts, you can rest assured that a top-notch client is guaranteed.
  3. Robust forecasting: It goes without saying that one of the key goals of analytics has been to help banks and other organizations in the BFSI sector to gain crucial insights about their operations, processes, results, etc. so far. However, the focus is now starting to move more to the future than the past, i.e. the value of forecasting has grown immensely over the past few years, especially in the BFSI sector. Hence, the most important insights identified by data analytics are the ones that help companies understand what the future holds. This is enabled by tools that offer dashboards and data visualizations to help make real-time data accessible to relevant users.
  4. Focus on analytics: Long gone are the days when data visualization was simply a fancy addition to a BFSI company’s arsenal — today, these tools have been rendered mission-critical. Why? Well, because modern data visualization tools enable such companies to take their data and turn it into a visual and relatable entity and doing so is the key to unlocking the true potential of data as well as garnering better buy-in from key stakeholders about the company’s pursuit of data-driven decisions. But be warned that analysts may often find themselves spending a sizable chunk of their time on just cleaning, re-forming, and associating disparate data instead of actually visualizing and analyzing the results. To prevent that, automate the data load.

The world was quick to realize that the abundance of data presents humongous potential in terms of how it can help companies not only deliver improved offerings and experiences to their customers but also drive better sales and so much more. However, in order to achieve these benefits, one must first tap into the insights such data has to offer and somewhere right there is where data visualization comes in. In the banking, financial services, and insurance sector (BFSI), data visualization can help break down data silos and allow companies to embrace an all-encompassing approach to make data accessible and comprehensible to whoever needs it. So, go ahead and start looking for a trusted data visualization consulting company and get started on using this tool for your business ASAP.

A post by Ruth gibbs (1 Posts)

Ruth gibbs is author at LeraBlog. The author's views are entirely their own and may not reflect the views and opinions of LeraBlog staff.