Do you run a Shopify store? You probably already know that people get bored really quickly. That’s why you are always on the lookout for new products that you can add to your inventory. You have to keep thing fresh to stay in business!
The problem is that everyone is scouring AliExpress. Your competitors are adding the same products as you are. So how can you stand out?
Print-on-demand is the answer. Create your own original designs and sell them in your store!
What is print-on-demand?
Print-on-demand is a combination of graphic design and dropshipping:
- You create an original design.
- You print it on a product (a t-shirt, a mug, a pillow, etc.).
- You display the product in your store.
- Someone orders the product.
- Print-on-design fulfillment company prints the product and sends it to your customer.
Keep in mind that it’s very important to pick a reliable fulfillment company because otherwise you might end up with low quality products. I recommend you to go with a reputable shopify print on demand company like Printify.
Okay, so now let’s get into the meat of this article, and explore our three step print-on-demand plan for Shopify stores…
#1 Research popular design concepts
Think about who your customers are. What is their gender? What is their age? What are their interests? Where do they hang out online? What online stores do they frequent? You need to know all these things if you want to find winning concepts.
Once you have narrowed down your target audience, it’s time to go on the Internet, and research your competitors. You can probably find them on Facebook, Wanelo, and RedBubble. Also, visit more niche websites related to your audience. Take a good look at what is selling. What do best-selling designs have in common?
Use your research to come up with 15 design concepts that you think will sell well.
#2 Create your designs
Now that you have 15 design concepts written down, it’s time to get to work and sketch them out. Can’t draw? No problem. Go hire a graphic designer to do it for you.
Use UpWork to find a designer. Post a job with a detailed description of what it is that you want, then wait for the bids to roll in. Stay away from designers who are completely new to the site, who are very cheap, or who have bad reviews.
This doesn’t have to be expensive, but remember, you get what you pay for, so try to pay the designer an average rate for their work. This will make them more motivated to do a good job and more willing to work with you in the future. You don’t want to have to look for a new designer every time you need something done!
#3 Test your designs
Okay, so now you have 15 designs, and you think they will sell well. Should you just go an add them all to your store? No. You need to first test which designs your customers are most interested in.
You can easily do this with Facebook ads. Set up a campaign aimed at your target audience and show all 15 designs to them. Then take a look at the data. Which designs got the most attention?
Then, pick the top design, add it to your store, and double-down on Facebook advertising to drive traffic to it.
Rinse and repeat
Once you have done this once, you can do it all over again, until you have a thriving print-on-demand business.
Don’t skip any steps. I know it’s tempting to just come up with something and start selling it. But that’s akin to shooting in the dark. It’s not the right approach.
You need to do your research, create great designs, and then test the market. All these steps are important and your business depends on them. So don’t be lazy!
E-commerce isn’t a magical path to riches. Building an running a profitable Shopify store takes a lot of work. It’s like any other business.
However, if you do it right, it can change your life forever. As an e-commerce entrepreneur, you get to work wherever you want, whenever you want. There’s no boss to tell you what you can and can’t do. You are in complete control of your business.
Moreover, if you ever decide to move on to something else, you can always sell your Shopify store for 20x-30x the monthly revenue. Even if you have a tiny store that still adds up to a decent chunk of money. It could help you pay off your mortgage, travel the world, or start another business. The possibilities are endless!
So stay focused and stay patient. There will be times when you will want to give up. Don’t. Keep working at it. It will all be worth it in the long run!