It may be tempting to think that the humble brochure has fulfilled its purpose and is no longer an efficient marketing tool, especially considering all the modern ways of communication and marketing schemes we have today - but this opinion would be a wrong one. In fact, it's exactly because […]
Advertising
The Importance of Point of Purchase Displays in Advertising
In today’s world, sales is very important. There are a number of factors that control the market, though. The most compelling factor for the production industry is demand. Ongoing and man-made recession or not, every business tries gaining the largest market share through various sales promotion techniques like marketing rebates, […]
Best Ideas for Restaurant Marketing
Owing to the huge number of restaurants in any city of the world, the competition that exists in the market is fierce. You have to give it your best if you want to be successful. Here are a few techniques that can help you in increasing the visibility of your […]
Top 3 Advantages of Advertising Business through Personalised Number Plates
Advertising business while on the go is one of the best ways to sell your brand to the customers. Regardless of whether you are an international name eager to reinforce brand recognition or a tradesman looking forward to promoting your brand locally, you can use the personalised car number plates. […]
4 Promotional Ideas for New Businesses
Opening a new business always comes with one massive obstacle: obtaining enough customers to stay in business during the first year. Most new businesses fail within the first twelve months, making it important to gain loyal customers quickly. Once the customer base begins to build, the business finds it much […]
The Importance of Outdoor Retail Signs
Retail is all about serving the masses. The more people who come through your doors, the higher your revenues are inevitably going to be. As a business that works in retail, your job is to attract all kinds of customers into your store. There are many ways you can do […]
How to Deliver Leaflets by Yourself
Leaflet distribution remains one of the most efficient way to optimise your marketing campaign as it is reported to offer to businesses one of the highest Return On Investment (ROI). Indeed it is often said that 80% of the leaflet delivered would be red at least one time by your […]
Why Do You Need to Use Printed Banners to Promote Your Business
Printed marketing materials are vitally important for businesses today. With print, design, and the written word you spread your message to the people you want to reach. You connect with more people and you build your brand. You promote your company as credible, professional, and organised. Using personalised banners inside […]
Custom Trade Show Display - Create a Distinctive Position in the Crowd
Any company which has attended a marketing event is quite aware of how important it is to stand out from their competitors. Making a distinct impression and getting noticed is a crucial factor that can determine your success in your business industry. Every company is striving hard to seek the […]
How to Promote Your Business in an Inexpensive but Effective Way
Business always raises the question of promotion in the competitive world of demand and supply. How to market your company and how to market it so that you do not spend a large sum of money? You may think that it is impossible to achieve high demand in this way. […]
Microsoft: Brand Values and the “Four P’s” of the Marketing Mix
Modern days are characterized by the expansion of the Internet, the development, and the improvement of computers - such a particular invention that has not just affected an extensive amount of individuals but has also become a sine-qua-non requirement of millions of people. Among computers, consisting of products such as […]
Business Promotion Needs Publicity
Famous international brands get free publicity every day. It is the return on investment that they have made to get to a position whereby their names or logos are immediately recognisable. If there is any news coming from the parent companies involved, it often results in editorial comment and articles […]