Advertising

Advertising

Taking Care of Your Exhibition Stands

If you attend a lot of tradeshows and exhibitions, then you may think about buying your own exhibition stands instead of hiring them. This can save you a substantial amount of money in the long term and is something that you should consider investing in if you regularly attend and […]

Advertising

Best Billing Practices in the Advertising Industry

Billing is one of the most essential subjects for businesses. With every institution faced with its unique billing issues, the advertising industry is by no means an exception. Big advertisers and agencies representing advertisers are faced with three main problems: The fact that companies stretch their payment policies, delaying […]

Advertising

The Concept of Advertising in Small Business

Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]

Advertising

Forms of Advertising

Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]

Advertising

Advice on Planning an Exhibition Display

Exhibition displays provide an invaluable opportunity for business organizations in any industry, enabling them to create a retail experience that effectively brings the customers to them. What’s more, it’s a retail experience that makes the customer or potential client feel as if they are in the driving seat, without all the […]