Emotions are a powerful tool for a company’s marketing strategy. Fear, Anger, Hope, and Joy are relatable to most people and if your marketing strategy is based on them, the chances are people will engage. Another powerful emotion that has proven to be an effective marketing strategy is ‘inspiration’. Creating […]
Advertising
How to choose the right sign board for your business
Believe it or not, 90% of the information that the brain registers is through visual media. Thus, giving a visual presence to your company in the marketplace has become nothing but imperative, in this cut-throat competitive world, to drive a satisfactory amount of traffic. In a way, signboards – depicting […]
What Are Different Types of Banners and Their Application?
One of the best ways to get brand visibility, putting out your brand message, and also be able to elicit a response from your targeted audience – banners have been doing it right since ages. You can employ them for indoor as well as outdoor marketing purposes, hence their versatility […]
QR Codes: A Smart Way to Promote Your Events
The use of Barcode systems is increasing. We capture them for approved on the soup cans and cereal boxes. Now, a related form of code — the fast-response laws — has prepared its method beyond our consumer goods and groceries. Surprisingly, we see minute pop-ups in brochures, magazines, and on […]
How to Choose the Most Affordable Advertising Materials According to Your Budget
The three main objectives that describe advertising are to inform, to persuade about buying the product or the service and to remind the people about your product and service so they know that you are doing efforts to be on top or to stay on top. Advertising is to communicate […]
How To Use UGC For Brand Promotion?
In this digital era, have you purchased a product before reading a review? I don’t think so. Gone are the days when people buy products based on brand marketing. Reading reviews on e-commerce websites, before making a buying decision, has become an important aspect. Do you know why? The consumers […]
How to Market Your New Physical Retail Store Effectively
It is easy to feel that because you are dealing in popular and demand products, you do not have to market your new physical retail store. That is until you start running down weeks with little or perhaps even no sales while the store next door cannot seem to rest. […]
How To Create A Printed Catalog That Makes Sales
Even in an increasingly digital world, printed catalogs remain one of the most popular ways to sell a physical product. Not only are they tactile and easy-to-use, but they can also be integrated into a multichannel marketing strategy. A well designed and printed catalog can also quickly reach out to […]
How To Self Publish A Magazine To Promote Your Brand
For quite some time we’ve been told print media is on the way out and digital is the future. However, that couldn’t be further from the truth. Research has shown that around 44% of consumers read 1-2 printed magazines a month. When you compare this to 27% of people who […]
Reasons Why Banners Are still one of the Best Advertising Methods
Banners have recently gone on a rampage and there is a reason why that is the case. Businesses are always looking for the most effective way of attracting customers and banners have proven to be effective mediums for attaining this objective. They work surprisingly well due to their versatility. Whether […]
Out of Home Advertising
Creating a rich, appealing, and ultra-successful ad campaign today requires more than the ability to offer a high-quality product or service to your customers. Knowing how to provide visually-appealing and enticing ad campaigns is an essential skill necessary for continuous growth and expansion in any business market or industry. Understanding […]
Why Promotional Products Still Remain an Effective Marketing Strategy?
Marketing has evolved over the years and changes its form in multiple ways. No matter wherever we look, we see some sort of advertisements or marketing campaigns. Whether it is TV or radio ads, ads in magazines and newspaper, social media ads, online banners, sponsored ads, it seems that they […]