Why Promotional Key Rings Are Effective for Advertising Your Business

Why Promotional Key Rings Are Effective for Advertising Your Business

Are you preparing to showcase your business at an upcoming tradeshow and want to ensure that your brand is memorable? Are you a business that regularly sees new or prospective clients, and you want to leave them with something that keeps you in the forefront of your minds? Are you […]

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Perfect Promotional Product Designs for Summer

Perfect Promotional Product Designs for Summer

Any advertising representative will tell you just how important it is to have an arsenal of promotional items to peddle. Most folks consider the three month belt of months—July, August & September—to be the "Dog Days" of summer; so why not use that to an advantage, primarily by using summer- […]

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How Photography Impacts Online Sales? [Infographic]

How Photography Impacts Online Sales? [Infographic]

Customers are increasingly favoring eCommerce sites that give them the best visual experience. And photography can greatly enhance their experience. Also the imagery has an important role to play in a navigational capacity. Images not only add life to a website but makes it convert better. The right images can […]

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Strategies To Be Successful At A Foreign Business Exhibition

Strategies To Be Successful At A Foreign Business Exhibition

Running a booth at an exhibition or a trade show event is daunting and often exhausting. And managing it can be even more difficult if you’re exhibiting in a foreign country. For many exhibitors, making the transition to introducing themselves at a foreign exhibition can be challenging process. There are […]

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Taking Care of Your Exhibition Stands

Taking Care of Your Exhibition Stands

If you attend a lot of tradeshows and exhibitions, then you may think about buying your own exhibition stands instead of hiring them. This can save you a substantial amount of money in the long term and is something that you should consider investing in if you regularly attend and […]

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Best Billing Practices in the Advertising Industry

Best Billing Practices in the Advertising Industry

Billing is one of the most essential subjects for businesses. With every institution faced with its unique billing issues, the advertising industry is by no means an exception. Big advertisers and agencies representing advertisers are faced with three main problems: The fact that companies stretch their payment policies, delaying […]

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How to Write a Good Rental Property Ad

How to Write a Good Rental Property Ad

A vital part of any marketing campaign is the advert. It is after all the first line of communication with your potential customer. You should be relieved to know that you don't have to be a literary genius to produce a simple and effective rental ad. ‘tricks of the trade' […]

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The Concept of Advertising in Small Business

The Concept of Advertising in Small Business

Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]

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Forms of Advertising

Forms of Advertising

Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]

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The Benefits of Promotional Clothing to Raise Interest in Events and Companies

The Benefits of Promotional Clothing to Raise Interest in Events and Companies

Planning to hold an event on some interesting topic? Are you sure it will be successful and be able to reach out to your target audience? These days, it is difficult to organise a highly successful event that will get noticed amid so many programmes, which are being held everywhere. […]

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Advice on Planning an Exhibition Display

Advice on Planning an Exhibition Display

Exhibition displays provide an invaluable opportunity for business organizations in any industry, enabling them to create a retail experience that effectively brings the customers to them. What’s more, it’s a retail experience that makes the customer or potential client feel as if they are in the driving seat, without all the […]

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How to Measure the Effectiveness of Radio Advertising

How to Measure the Effectiveness of Radio Advertising

Running advertisements for your business on the radio can be a very effective marketing tool - and one that is used by firms both big and small alike. It's also an advertising method that continues to be relevant even with the onset of Internet-based marketing campaigns. And what's more, it […]

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