Advertising

Visual Aspect in Business Promotion
Advertising

Visual Aspect in Business Promotion

This is the age of visual expression. There have been many different period in history, but such a domination of the visual aspect is unprecedented. Everything we use today requires eyes. From television to gadgets and computers, eyes are under constant pressure. While this fact will make ophthalmologists happy, all […]

The One Billion Dollars Race
Advertising

The One Billion Dollars Race

Distributed by 7 seas, living in 7 continents, there are 7 billion people on earth, but every single person has his/her heart beat pacing up when he hears of one billion dollars. From sizzling services to smothering styles, everyone has a dream associated with this amount. Though the figure of […]

Perfect Promotional Product Designs for Summer
Advertising

Perfect Promotional Product Designs for Summer

Any advertising representative will tell you just how important it is to have an arsenal of promotional items to peddle. Most folks consider the three month belt of months—July, August & September—to be the "Dog Days" of summer; so why not use that to an advantage, primarily by using summer- […]

Taking Care of Your Exhibition Stands
Advertising

Taking Care of Your Exhibition Stands

If you attend a lot of tradeshows and exhibitions, then you may think about buying your own exhibition stands instead of hiring them. This can save you a substantial amount of money in the long term and is something that you should consider investing in if you regularly attend and […]

Best Billing Practices in the Advertising Industry
Advertising

Best Billing Practices in the Advertising Industry

Billing is one of the most essential subjects for businesses. With every institution faced with its unique billing issues, the advertising industry is by no means an exception. Big advertisers and agencies representing advertisers are faced with three main problems: The fact that companies stretch their payment policies, delaying […]

The Concept of Advertising in Small Business
Advertising

The Concept of Advertising in Small Business

Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]

Forms of Advertising
Advertising

Forms of Advertising

Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]