Do you find it difficult to write a media pitch? Tweaking your approach a bit and understanding what journalists are looking for can help. There’s a lot of competition to get the right attention and mentions and most editors and journalists will receive dozens of media pitches every day. So, […]
Advertising
How to Announce Your Store Re-Opening
The past year has certainly been one of the most difficult for businesses. Business owners that were set for success suddenly found themselves struggling due to limitations and restrictions. Like everyone else, the last thing you anticipated was closing up shop. But that’s a decision many business owners had to […]
Tips For Designing A Business Card
Consumers are struggling to make ends meet. So, they’re hesitant about working with new businesses right now. As a business owner, you need to conjure up ways to attract new customers. This will be harder than ever before due to the ongoing COVID-19 pandemic. Nevertheless, there is still plenty of […]
How To Choose An Inspirational Banner For Your Business
Emotions are a powerful tool for a company’s marketing strategy. Fear, Anger, Hope, and Joy are relatable to most people and if your marketing strategy is based on them, the chances are people will engage. Another powerful emotion that has proven to be an effective marketing strategy is ‘inspiration’. Creating […]
How to choose the right sign board for your business
Believe it or not, 90% of the information that the brain registers is through visual media. Thus, giving a visual presence to your company in the marketplace has become nothing but imperative, in this cut-throat competitive world, to drive a satisfactory amount of traffic. In a way, signboards – depicting […]
What Are Different Types of Banners and Their Application?
One of the best ways to get brand visibility, putting out your brand message, and also be able to elicit a response from your targeted audience – banners have been doing it right since ages. You can employ them for indoor as well as outdoor marketing purposes, hence their versatility […]
QR Codes: A Smart Way to Promote Your Events
The use of Barcode systems is increasing. We capture them for approved on the soup cans and cereal boxes. Now, a related form of code — the fast-response laws — has prepared its method beyond our consumer goods and groceries. Surprisingly, we see minute pop-ups in brochures, magazines, and on […]
How to Choose the Most Affordable Advertising Materials According to Your Budget
The three main objectives that describe advertising are to inform, to persuade about buying the product or the service and to remind the people about your product and service so they know that you are doing efforts to be on top or to stay on top. Advertising is to communicate […]
How To Use UGC For Brand Promotion?
In this digital era, have you purchased a product before reading a review? I don’t think so. Gone are the days when people buy products based on brand marketing. Reading reviews on e-commerce websites, before making a buying decision, has become an important aspect. Do you know why? The consumers […]
How to Market Your New Physical Retail Store Effectively
It is easy to feel that because you are dealing in popular and demand products, you do not have to market your new physical retail store. That is until you start running down weeks with little or perhaps even no sales while the store next door cannot seem to rest. […]
How To Create A Printed Catalog That Makes Sales
Even in an increasingly digital world, printed catalogs remain one of the most popular ways to sell a physical product. Not only are they tactile and easy-to-use, but they can also be integrated into a multichannel marketing strategy. A well designed and printed catalog can also quickly reach out to […]
How To Self Publish A Magazine To Promote Your Brand
For quite some time we’ve been told print media is on the way out and digital is the future. However, that couldn’t be further from the truth. Research has shown that around 44% of consumers read 1-2 printed magazines a month. When you compare this to 27% of people who […]