Author: Shyam

Management

CEO Roles Differ in Large and Small Companies

The CEO is mainly responsible for creating a vision for the company, and aligning the internal and external functioning of the company to this vision. Typically, it is also the company CEO’s job to handle top level external relationships in a manner that helps the business of the company, and […]

SEO

Traffic Oriented Link Building

Increasing traffic to someone’s website and then achieving good conversion rate (visitors get convert into buyers) is the MDO (most desired outcome) of online marketing. Since the evolution of SEO, people were trying many tactics (Good as well as shady) to improve their rankings on Google and traffic of course. […]

IT

Using Software Tools To Enhance Your Business

Business is all about effective use of your time. There is no costlier waste than time in business. This is the truth, time is quite literally money. Therefore, efficiency in business is immensely important. We’ve all heard the classic tales of increasing productivity from the business masters of yesteryear – […]

Marketing

10 Signs You Should Invest in Internet Marketing

Internet marketing is the biggest practice of promoting and selling services and goods through the use of World Wide Web. It is concerned with marketing the business but it is also useful for non-profit purposes. Most of the big, medium and small organizations utilize it for achieving their business goals […]

Social media

How To Use Social Media For Your Local Business

Social media marketing is a form of internet marketing which implements social media networks to achieve marketing communications and branding goals. Social media marketing involves sharing of content such as images and videos for the purpose of marketing. Benefits of social media marketing Increase website traffic Website traffic helps a […]

Marketing

Fast & Cost Effective Email Marketing Techniques

Have you ever analyzed ROI of your PPC campaigns, Facebook advertising and other lead generation methods? Well you can actually see this all in analytics dashboard by configuring tracking of all these platforms. If done wrong, these techniques may cost you a lot - resulting in low conversion. In comparison […]