Author: Melissa Arnesen

General Customer Needs when Selling
Sales

General Customer Needs when Selling

It may sound like an exercise in splitting hairs. What is the big difference whether you use the word goals or needs? The answer is “plenty” when value-driven sales are at stake. It is more than just a question of semantics when you focus on goals and not needs. Goals motivate you to […]

Guidelines on Setting Goals when Selling
Sales

Guidelines on Setting Goals when Selling

A goal is “something toward which effort or movement is directed—an end or objective.” Customers’ goals always involve either achieving a positive result or avoiding a negative one. One of your primary sales responsibilities is to motivate customers to understand their goals. Making goals measurable provides customers with that motivation. Goals […]

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