Author: Luke

Branding

How Christmas Adverts are Radically Changing Brand PR Strategies

Gradually, marketers have mastered the technique of harnessing the raw emotions that are associated with any major festive season—joy, excitement, nostalgia plus gratitude—and then conveying these in well designed commercials with the sole intention generating optimum emotional impact among the audience. But with the growing popularity and excessive media hype, […]

Business planning

6 Tips to Organize Effective Online Meetings

Web Conferencing, video calling through internet and web seminars have replaced the old means of communication, especially in business and education sectors. Since their very implementation in business communication, online meetings have become highly popular. Holding web conferences and meetings not only allow you to communicate with a wider audience, […]

Mortgages

How to Get the Lowest Mortgage Rates

As important it is to buy the right home, it is even more important to get the right mortgage deal. Although quite a perplexing process choosing the right mortgage is, it is unavoidable, and quite a significant step towards buying a house. To choose the right kind of mortgage, which […]

History

History of Film and Cinema: A Brief Overview

Over the past few decades, we have seen cinema grow from a novelty to the most popular medium of art and entertainment in the world. Movies have become the new medium of storytelling, giving viewers the opportunity to experience interesting, hilarious, bizarre and even impossible things from a third person […]

Software

Top 5 Cloud Apps for Small Businesses

The process of storing and managing data and business on the internet has seen a major boom in the recent years, with several high wealth corporations and small businesses adopting the trend. Managing your work through the internet is not only convenient but also makes it accessible from various locations, […]

Google Glass
Electronics

6 Sci Fi Technologies That Exist Today

Technological advancements and human imagination have always had a deep connection which has been thoroughly expressed in sci fi novels, films and other media. Several writers from the 19th century such as H.G. Wells are credited for envisioning futuristic technology such as space flight and wireless communication that inspired inventors. […]