What is a BRAND? A brand represents the face of a company. It distinguishes a company and their product from others through an identifying name, logo and symbol. And a combination of these elements can be utilized to create a brand identity. Building brand recognition is a non-verbal way of […]
Author: Alice Jackson
Why Some Startups are Doomed to Failure
It takes a lot of time, money and energy to launch a startup. A feeling of excitement, anticipation and anxiousness surrounds you when ‘going live’. And then comes the hard part, branding of your ‘new-born' startup. Here, it's important to understand what branding is? The answer is simple! Branding is […]
Why Startups Often Get Branding Wrong (and How to Improve It)?
It takes a lot of time, money and energy to launch a startup. A feeling of excitement, anticipation and anxiousness surrounds you when ‘going live’. And then comes the hard part, branding of your ‘new-born' startup. Here, it's important to understand what branding is? The answer is simple! Branding is […]