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Marketing

Easy Tips for Marketing to Baby Boomers and Seniors

When it comes to advertising, seniors are fairly and accurately represented. From commercials for arthritis medication to… commercials for retirement financial services… Well, maybe they're not so much accurately represented as represented. Sort of. The reality is that Baby Boomers and older generations are often omitted from marketing unless a […]

Marketing

Strategies for Finding Your Influencer Marketing Niche

An effective influencer marketing strategy requires you to find the right people to develop into brand ambassadors. Regardless of what caliber of social media creators you are working with, whether they are macro-influencers, micro-influencers, or mega-influencers, arguably the most important consideration is their fit with your brand.  What makes social […]

IT

Ways to Accelerate Fibre Deployment

Fibre deployment is a big topic in the telecom industry, and it seems like every company has its own opinion on how to make fibre deployment faster. As simple as it sounds, fibre deployment requires a lot of planning, budgeting, and construction to make it work. There’s no such thing […]

Electronics

Smart LED Lighting + AI: Everything You Need to Know

Artificial intelligence is capable of disrupting any industry beyond anyone’s imagination. The technology has been deployed across industries to accomplish specific tasks by processing large amounts of data and recognizing patterns in data. The lighting domain is no exception to this! The scope of applying AI to the lighting industry […]

Research

What is Protein Expression and How Does It Work

Protein expression is the process by which a protein is produced from a DNA sequence and its corresponding genes. Proteins are vital to all living things as they perform most of the body’s functions, such as providing structure, carrying out chemical reactions, or transporting molecules. Protein expression involves transcription into […]