As the demand for highly-talented software developers and technical professionals has increased over the past three decades, companies have responded by revving up their hiring efforts and by seeking top talent in the technical world. However, these same hiring managers quickly realized that staffing a full-time technical services team is […]
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Online marketing is an ever-evolving field. New websites, apps, and tools spring up every day. While online marketing is a must for any small business, the fact is that most small businesses aren’t doing a very good job with their online marketing. The chances are that you aren’t doing a […]
Competition in the eCommerce market is fierce. With numerous brands running the rat race to acquire more and more shelf space and market share, it is crucial for these e-retailers to do everything they can, to pursue their customers and stand out of the crowd. One of the best ways […]
It may sound like an exercise in splitting hairs. What is the big difference whether you use the word goals or needs? The answer is “plenty” when value-driven sales are at stake. It is more than just a question of semantics when you focus on goals and not needs. Goals motivate you to […]
Marketing involves communicating the value of a service or product to its target market in a bid to selling the consequent service or product. Apparently, the target market comprises of the ensuing customers who effectively use products or services. Marketing establishes a link between a business and its customers’ material […]