Gift Cards are a boon for retailers but only if they are used properly and with all the right measures. It is rightly said, no matter how good the strategy is, if not executed properly, it is useless. Plan before you implement and plan your implementation. Fortune favors the brave, […]
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Marketing hinges on effective communication between a company and customer. Over the past decade there has been a strong move towards email marketing. If you are contemplating whether you should use email to communicate to your customers here are 8 facts to consider. People Prefer Email Email is by far […]