In today’s digital age, e-commerce has become an integral part of business operations for companies around the globe. To succeed in this competitive landscape, businesses need a robust and flexible e-commerce platform that can scale with their growth. Shopify Plus is a game-changer in the e-commerce industry, offering advanced features […]
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Secondary market research gives businesses a â€˜Big Picture' handle on their target audience, but from there it is vital to drill down further to obtain a more granular understanding of customers that belong to smaller demographic segments - that's where primary market research comes in. This guide by leading UK […]
If you are neglecting the market research aspect of your brand, you're sure to confront failure in your business. A comprehensive market research can make or break your brand. And today's complex marketplace makes it essential for business to collect, analyze and act on newest information including customer opinion, market […]
Even taking into account styles, attitudes, and personalities, customers’ goals are not as arbitrary as one would imagine. Two factors influence what goals customers seek and the market segments they belong to: the characteristics of their organizations and their positions. Using these two factors helps you to suggest goals that […]