Guest blogging, using posts on other people's blogs as part of your marketing strategy, is an invaluable marketing tool. In spite of Google penalising spammy guest posts, as the Guardian points out, responsible guest blogging is still strongly recommended by builtvisible as part of an overall marketing strategy. At Flow […]
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Omni-channel vs. Multi-channel Marketing
You could almost mistake it for a distinction without a difference. In fact, some of the most seasoned marketing professionals have been known to do just that. However, the devil is in the details, and the fact is that omni-channel marketing and multi-channel marketing – two hot topics in the […]
5 Solid Reasons Why Real Estate Agents/Property Managers Use Keyword-Based Text Marketing?
As we spend more time in front of screens and our attention gets tugged in multiple directions, our attention spans are shortening. For that reason, real estate agents and property managers need a tool that helps them effectively compete for the fickle attention of prospective customers. Real estate text message […]
Interesting Ways Technology is Impacting the Digital Marketing Industry in 2022
According to Statista, global data shows that marketing technology transactions reached a record 166 deals in 2021, nearly doubling the figure recorded in 2020. This means more companies are investing huge amounts of capital in digitizing and automating their commercial strategies to catch more customers. In addition, there was a […]
Relevant Tips You Should Follow to Succeed as a Marketing Professional in 2022 and 2023
A good marketer needs practice. So, success in digital marketing depends on the quality and the accuracy you can print on every development for a project, such as content, visual promotions, interactive ads, and AI-based customer service. According to Statista, these are the most effective digital marketing techniques applied by […]
Big data and Marketing: The relationship that works
Given the technological advances of recent years, the internet has expanded access to information, generating greater interactivity among users. Did you know that 90% of all the data in the world was created in the last two years? Thanks to Big Data, new products, and more focused marketing face a […]
Strategies for Finding Your Influencer Marketing Niche
An effective influencer marketing strategy requires you to find the right people to develop into brand ambassadors. Regardless of what caliber of social media creators you are working with, whether they are macro-influencers, micro-influencers, or mega-influencers, arguably the most important consideration is their fit with your brand. What makes social […]
How to Turn Your YouTube Channel Into a Profitable Business
As a YouTuber, you have the opportunity to make money off of your channel. However, this won’t happen immediately. Building a following and producing content people are willing to pay for takes time, work, and commitment. It’s critical to realize that not all of them will suit everyone. It is […]
Digital Marketing For the Novice
So you’ve got this amazing product or service that you can’t wait to launch to the world. You’ve done your research, found your target audience, and know exactly how to appeal to them. The only thing left is marketing. While you don’t want to leave anything to chance when launching […]
What is Social Media Marketing?
Social media marketing is a strategy that allows you to reach your customers on the social networks they spend time on. Social media has been around for about 10 years and it’s used by all companies, from small businesses to large corporations. It’s a way to connect with customers, build […]
Why is Content Marketing Important?
In the current B2B environment, old and new businesses are looking for various options in the content marketing domain. The reason behind these substantial investments is that content marketing is known to increase business exponentially. Content marketing is one of the most efficient methods of increasing audience engagement, driving sales, […]
What Does a Digital Marketing Agency Do?
Digital tools and technologies have changed every aspect of human civilization. The incorporation of digital technologies has also upturned the business and its marketing. Digital Marketing is one of the most important & popular additions to business marketing strategy with the development in internet & technology. There are different types of […]
