Search Results for "influencer marketing"

Marketing

Strategies for Finding Your Influencer Marketing Niche

An effective influencer marketing strategy requires you to find the right people to develop into brand ambassadors. Regardless of what caliber of social media creators you are working with, whether they are macro-influencers, micro-influencers, or mega-influencers, arguably the most important consideration is their fit with your brand. What makes social […]

Marketing

Benefits and Challenges of Influencer Marketing You Need to Know

Most consumers today depend on influencers who create genuine and authentic content for product and service recommendations. As a result, influencer marketing has become increasingly valuable for brands. But it’s not fool-proof. More brands continue facing challenges with the implementation of influencer marketing. This article lists the advantages and challenges […]

Marketing

Common Mistakes in Influencer Marketing

Influencer marketing is big business. In fact, it’s massive: data suggests that more than 65 percent of marketing companies use some type influencer marketing programs and this number is steadily growing. It seems that almost every company is jumping on the influencer marketing bandwagon, and is trying to take advantage […]

Marketing

Are Influencers the next marketing strategy crux?

With the world shifting on to the internet, every business has stepped into the online world. Consequently, the online market has become quite overcrowded and somewhat saturated. It is now getting increasingly difficult for brands to grab any heed or customers on the internet. Moreover, with so many options readily […]