Google Search Console, or GSC, is an excellent collection of tools that allows you to monitor your site performance. One of the best features is that Google will offer suggestions to improve your site based on information received about any manual actions taken against your site. In this expert guide, […]
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2020 Google Ads Spending Research
COVID-19 shock has passed, but it still has impact In April 2020, we conducted a study on how COVID-19 is impacting Google Ads advertising. For industries such as Travel, Fitness, Dinning, and Construction, the pandemic has become a real shock, dropping business performance crucially. According to Statista, 89% of marketers […]
All you need to know about Google’s Core Search Algorithm Update
From last few decades, Google has become more attentive and cautious in showing relevant search results to the users. It has been rolling out several small and big updates now and then to improve the efficiency of the search results and provide the users with the exact results for what […]
A New comScore Release Puts Yahoo at a 1.6 Percent Search Gain against Google
In December 2014, comScore released its search market report that indicated a significant growth in the search results on the Yahoo Search Engine with a corresponding fall in the competing Google search engine score. Why the Gain for Yahoo This gain on the use of Yahoo for search is likely […]
How Google+ Influences Organic Search
When it first debuted as a social media tool, Google+ was a sort of punch line — there was Facebook, Twitter and, the annoying cousin who showed up late to the party (but who's usually a totally cool guy), Google+. Adding to this stigma, in early November 2013, a particularly […]
Make Your Business Searchable with Google Local Business Listings
Google makes use of information from several options to prepare local company listings. Each list involves data from more than one option, for instance third party companies, edits from users, and verified records of the business. You can also include different data to your list such as explanation of your […]
Market Research for Smart Speakers
This report provides a comprehensive analysis of the current smart speaker market, focusing on key players, trends, and potential opportunities. The findings in this report are based on the information provided and highlight the main factors influencing the growth and development of the smart speaker industry. Introduction Smart speakers are […]
Revolutionizing SEO: How ChatGPT Transforms Search Engine Optimization Strategies
The world of Search Engine Optimization (SEO) is constantly evolving, with new tools and strategies emerging every day. One such innovation is ChatGPT, a powerful AI language model designed by OpenAI. With its ability to understand and generate human-like text, ChatGPT is revolutionizing the way businesses approach SEO. In this […]
Ecommerce SEO: Tips and Tricks for Better Search Engine Visibility
Ecommerce SEO is a crucial aspect of online business development in today’s digital world. It is optimizing an ecommerce website for search engines to increase visibility, traffic, and revenue. The higher the website ranks in search results, the more likely it is to attract potential customers. In this article, we […]
What New Marketers Should Know about Google Analytics?
As a marketer, you will have to use an authentic analytic tool to analyze the data. Different marketers are using different data analytic tools to analyze the data. Google Analytics is the most popular tool among marketers. This is a free data tracking tool that is offered by Google. With […]
The Importance Of Keyword Research In E-commerce SEO
oKeyword research is identifying and analyzing the search terms or keywords used to find information, products, or services on search engines like Google, Bing, or Yahoo. The goal of keyword research is to identify the most relevant and valuable keywords to target on a website or in marketing campaigns. Keyword […]
Mistakes to avoid on the Google Display Network
Nobody likes to make a marketing mistake. Not only is it embarrassing, but in some circumstances it can also cost you money and hurt the customer experience. You want to delight customers, not turn them away because of bad ad experiences full of bugs! The best way to avoid mistakes […]