Tuesday, April 23, 2024
As a business owner with a small size IN 2023, you are entering the business world with a desire to make your passion and dream into a profitable business that can provide for your family and family members. There are even more ambitious goals, like making your small-scale business an enterprise […]
In 1927, Assar Gabrielsson, sales manager at Swedish ball bearing manufacturer SKF, decided to found a car company called Volvo. Ball bearings were good, he thought. But cars are better. In Spring of that year, after a run of ten prototypes, Volvo’s first production car rolled out of the Volvo […]
You’ve taken the first steps to start your own business up and running. You’ve designed an eye-catching logo and used an online generator to ensure your brand name is unique. You’ve created a website, an e-commerce store, and several social media accounts. You have lots of tools to gather data […]
Highlights Indian smartphone market is booming at a rapid pace Over 30 million smartphones were shipped in the first quarter of 2018 alone Xiaomi, Samsung, VIVO, Micromax, Oppo, and Nokia top the list of best-selling smartphones in India The smartphone market in India has witnessed a huge growth in the […]
The most common misconception about building a brand development strategy is that it is a lengthy, expensive, time-consuming process that needs to be dealt with during the formative years of the company. However, that’s not always the case, and nor does it have to be that way. Brand development is […]
A mascot is a visualisation of your brand which encapsulates the ethos and story behind the organisation. In today’s era of digital marketing, social media and video, an organisation can use a mascot to engage their target audience, driving up retention and explaining complex ideas while building brand loyalty. Visual […]
Marketing is what you do to make sure your brand reaches out to a targeted audience in the best possible ways. You can market your brand in many ways – it has a lot of types and yeah you really need to think of how and which strategy do you […]
The prime motto of Search Engine Optimization or SEO is to gain better rank for the targeted website on various search engines on search queries containing relevant keywords. The tools & techniques related to SEO have changed significantly throughout the years. By constantly adapting with changing times we have evolved […]
E-cigarettes, e-cigs, or vapor cigs are the latest sensation as far as smoking is concerned. They are a much kinder alternative to the conventional tobacco cigarettes because they are 95% healthier. They are ideal for smokers with the pure intent to quit smoking, ex-smokers who prefer a better alternative to […]
It really is no big secret that small businesses are faced with a number of challenges on a daily basis that large corporations do not have to worry about. It might be possible that your company offers the best products and services available in the region, but if people are […]
Despite being small images, a carefully designed logo has a power to carry a significant information about the business and work as an important component in branding. After providing a bulk of information about the company and its values, a thoughtfully designed logo can benefit entrepreneurs in several ways. From […]
Raising brand awareness is not difficult if a combination of the traditional and nouveau methods are employed to accomplish the task. Marketing methods for building brand awareness are endless, only limited by the creativity you employ when you're building your brand awareness strategy. We'll get into more advanced methods of […]