Direct selling deals with the seller selling products directly to consumers in a non-retail environment. Through direct sales, sellers can avoid any middle agents and interact with their customers directly. We usually do direct selling in a non-retail setting because, in a traditional retail environment, they sell products and services […]
We have probably entered into developing websites that gather content from a large number of social media platforms, websites, blogs, etc. In layman’s terms, they are termed as social media aggregators. They have gained recognition among marketers and customers as they offer win-win solutions for both. Brands save themselves from […]
Guerilla marketing is a low-cost, innovative and unconventional marketing technique used to obtain maximum exposure for a specific brand, product or a service. What separates it from a mere public stunt is its budget-friendly nature and the largest investment is more creative and intellectual than being a financial one. But […]
In 2018, you’d be hard-pressed to find a serious business that doesn’t have some kind of online profile, whether it’s through LinkedIn, Yelp or a business listing site. Why? Because a concise and engaging company profile can turn a prospective buyer into a customer. Of course, not all company profiles […]
Marketing has changed dramatically over time but the core concept of marketing a product or service remains the same. You want to attract attention to the item that you want to sell. To accomplish that, you want to make the item visible to as wide a section of the public […]
Have you ever wanted to achieve something in your life but just couldn’t? Perhaps you always wanted your dream car but never saved enough to realize the dream. Or maybe you really wanted shed those extra pounds but ended up gaining more. Here's a tip: Avoid disappointing end results the […]
Since the very first one was developed, all the way back in the late 1970s at the University of Illinois, the humble self-service kiosk has proven to be of great use to both customers and businesses the entire world over. Nowadays, we are more than accustomed to the idea of […]
Compared with the balance sheet reflecting the activity of a company at some point, the income statement shows the company’s financial situation over a long period of time. In other words, the income statement deals with the company’s revenues and expenses, presenting a summary of its financial activities from 3, […]
2020 would have been a very difficult year to get through without video games. While many of us have spent our quarantine or lockdown time completing video games that had sat unfinished on our consoles for months or even years, multiplayer video games have provided even more fun and distraction. […]
As the Trump administration vacated the office for President Joe Biden, many are curious as to how immigration policy will shift with the change of leadership. Some reflect on the myriad of changes that took place with immigration alongside the global pandemic in 2020 and look to 2021 with hope […]
Did you know that just one fraud email could cost a business $8 million dollars? Advance Publications is one of the most unfortunate examples of how a multi-billion dollar company can fall prey to accounts payable fraud that has emerged as a big challenge for businesses today. AP fraud is […]
Facial recognition technology is a divisive topic. On the one hand, the facial recognition market is booming, projected to be worth $10.9 billion by 2025. Simultaneously, the technology faces mounting opposition, potentially limiting its growth. Cutting-edge technology always contends with some amount of controversy when it’s trending, but the conflict usually fizzles […]
