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Marketing

What is Direct Marketing? Benefits, Steps and Examples

Direct selling deals with the seller selling products directly to consumers in a non-retail environment. Through direct sales, sellers can avoid any middle agents and interact with their customers directly. We usually do direct selling in a non-retail setting because, in a traditional retail environment, they sell products and services […]

data
Data security

Basic Principles for Ensuring Information Security

Information is a value of particular importance to an individual or to an organization and, as a result, requires adequate protection. Data security protocols protect information from a wide range of threats. In this context, information security is characterized as ensuring and maintaining the following: confidentiality: ensuring that the information […]

Data security

Identity Theft and the World Wide Web

Identity theft is an increasing problem that has achieved worldwide, substantial proportions. On the internet identification theft is on the rise and can have a huge, detrimental effect on your lifestyle by ruining your credit ranking rating and even leaving you open to legal charges for legal offenses that are […]