As modern commerce trends towards more digital offerings, there is an increasing reliance on APIs to power the interactions between front-end applications and back-end services. An API-first approach offers a flexible way to support headless commerce by allowing developers to use fewer lines of code when creating web or mobile […]
Search Results for "customer's definition"
Top Inventory Management Practices and Techniques to Adopt in your Business
Small or big, for every business, inventory management is a profitable practice as it promises business longevity. But still, many companies are not employing good inventory management practices, which causes problems such as overstocking, stockouts, wrong-shipments, and so on. Overstocking and stockouts are the two most common cases arising due […]
6 Effective Business Strategies To Beat Top Competitors In Your Industry
Have you ever wondered why some brands need to work extra hard to get a few customers, while the launch of some brands brings immediate customers? Talking point: The Apple Inc., after a lost PC battle to Microsoft, appreciably went from the production of Apple-1 desktop computer to the production […]
Customer Service vs. Customer Experience: Defining the Difference
Customer experience is the new battlefield in marketing, says research firm Gartner. In 2016, 89 percent of companies surveyed expect to compete primarily on the basis of customer experience while 65 percent now have the equivalent of a chief customer officer who reports to both the CMO and CEO, indicating […]
General Customer Needs when Selling
It may sound like an exercise in splitting hairs. What is the big difference whether you use the word goals or needs? The answer is “plenty” when value-driven sales are at stake. It is more than just a question of semantics when you focus on goals and not needs. Goals motivate you to […]