Search Results for "consumers"

Marketing

Marketing to Millennial Generation Consumers

Start with this: you already know what doesn’t work. That list includes just about every arrow in the quiver of the traditional marketer, from print and television ads to banner ads on the web (that, let’s say, they have never actually clicked on) and pretty much every other intrusive plea […]

Software

UX for games: An Overview

User Experience is a field that is hard to define precisely because its emphasis is on enhancing how users engage with a particular product. As the video game business has grown, game designers have come to understand that a player-centric development process and culture foster a favorable user experience that […]