Search Results for "consumers"

Marketing

Marketing to Millennial Generation Consumers

Start with this: you already know what doesn’t work. That list includes just about every arrow in the quiver of the traditional marketer, from print and television ads to banner ads on the web (that, let’s say, they have never actually clicked on) and pretty much every other intrusive plea […]

Business

Zero Energy Businesses – Is it Even Possible?

Around the world, countries, communities, companies and individuals are committing to climate change targets by reducing energy consumption and finding more climate-friendly ways to produce energy. One of the ways entities are working towards these targets is to create zero energy buildings, also known as net-zero energy (ZNE) buildings. What […]

Leadership

Understanding the Art of Demand Generation

When it comes to functioning and thriving in the global market these days, it all comes down to your approach to marketing and communications. It goes without saying that the global market is larger and more competitive than ever. Inevitably, what comes hand in hand with that truth is the […]