Saturday, June 10, 2023
In today’s digital age, social media influencers have become a major force in shaping consumer behavior and trends. These influencers have the ability to reach millions of followers with just one post, and their opinions and recommendations are highly trusted by their followers. As a result, brands are increasingly turning […]
Car sharing has developed over the years, especially in growing cities. The shared mobility model is gaining popularity because it is convenient, available, and affordable. Research shows that by 2025 more people worldwide will be using car-sharing. In addition, even in cities with good public transportation infrastructure, it is used […]
As the Pandemic of 2020 has raged, globally, climbing infection rates have precipitated the need to shelter in place, social distance, and wear masks for mitigation purposes. This is more than a passing trend. Studies reveal that 94% of consumers who have experienced telehealth through virtual visits, have been profoundly […]
“Look back over the past, with its changing empires that rose and fell, and you can foresee the future too.” – Marcus Aurelius This quote by Marcus Aurelius tells you to look back for a moment and notice why certain empires flourished while the others failed. This not only tells […]
Smart consumers analyze the budget, compare prices within a service field, and weigh the choices of spending money on particular items. They know how to save money or to spend it more reasonably on something else. In this article, you will learn the best ideas on how to be a […]
Product packaging is one of the most important marketing tools to boost brand awareness and influence buying decisions. (source: European Journal of Scientific Research) We are often told not to judge a book by its cover but the fact remains that the human brain is hard-wired to react to visual […]
Subscription boxes have literally taken over the market in the U.S. it seems, as more and more people sign up for these boxes filled with goodies to be sent right to their door. So what are the top subscription boxes for U.S. consumers in 2017? We’ve put together a list […]
Everyone can earn a little extra cash to get by until the payday. Payday loans, also known as cash advances are attractive, but consumers must proceed with caution. According to The Better Business Bureau (BBB), short-term high-rate loans can come at a very high price. Payday loans can be a […]
Start with this: you already know what doesn’t work. That list includes just about every arrow in the quiver of the traditional marketer, from print and television ads to banner ads on the web (that, let’s say, they have never actually clicked on) and pretty much every other intrusive plea […]
Some things about Marketing never change; some things never stay the same. What doesn’t change is the need for connection: this has always been a major goal in all campaigns, ever - creating a connection between the brand and potential clients. Being at the very core of all marketing, this […]
I realize that I need to buy groceries urgently. I check my calendar to see how many times I will have dinner at home next week. Then, on the displays of my recycle bin and my refrigerator I check how many items have been recycled and what is left in […]
PPI stands for Payment Protection Insurance and is also commonly referred to as a loan repayment insurance, as a credit protection insurance and also as a credit insurance. In other words, it is a product of insurance, mainly within the United Kingdom, in which if the consumer is no able […]