Search Results for "brand names"

Fashion

Calvin Klein – An American Luxury Brand Icon

The brand was founded in 1968. It is well-known for its iconic “cK” (Calvin Klein) emblem. The small shop was initially started as a coat shop that operated out of the York Hotel. The brand was founded in 1968 and is easily recognizable thanks to the iconic “cK” emblem. The […]

Marketing

The Importance of Brand Exposure

No matter the industry you’re in, there are probably countless companies with similar products and services to yours. In most cases, consumers are able to choose from a number of different brands. Since there is a lot of competition in every industry it can be hard to get noticed, which […]

Branding

Ways to Build a Strong Brand Online

New technologies are making it relatively easy to start a business. In fact, anyone can build a startup from scratch, and we can only thank the Internet for that. One thing’s for sure, young entrepreneurs who are out to offer innovative solutions will find no challenge in establishing a business […]

Branding

How Social Media Can Make You a Brand

The 21st century is characterized by the name of brands. If people associate your business to a brand, you are a victor. You need to build an identity for your business and this can only happen with the right marketing mix and by employing the right tools and technology at […]

Branding

How to Build a Memorable Brand

Branding is one of the most important aspects of a business regardless of its size. Good branding goes beyond the company name and logo. It has to be memorable, interesting and easily recognisable. Branding helps to draw customers in and keeps them returning but only if it is catered to […]

Branding

Business names: the good, the bad and the ugly

One of the exciting things about setting up your own business is the choice of business name. What are you going to be known as? Here, Mike James – working with London office rental specialist Stuart Neils, discusses the Goo, the Bad and the downright ugliest of business names. Sure, […]