Branded call display (caller ID branding) lets businesses put their name and logo on outbound calls. This helps to reassure consumers who need more time to answer unknown numbers. It also increases answer rates and can help businesses take advantage of opportunities. However, branded calling isn’t available on all cellular […]
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Calvin Klein – An American Luxury Brand Icon
The brand was founded in 1968. It is well-known for its iconic “cK” (Calvin Klein) emblem. The small shop was initially started as a coat shop that operated out of the York Hotel. The brand was founded in 1968 and is easily recognizable thanks to the iconic “cK” emblem. The […]
Headshots and Personal Brand: A Few Tips for the Young Professional
Bowties, dad jokes, and talk about the marvels of science. For many American kids that grew up watching him, these few words conjure up the image of the affable, Bill Nye – The Science Guy. A passion for science and how the world works is encompassed in the uber-nerd, and […]
The Importance of Brand Exposure
No matter the industry you’re in, there are probably countless companies with similar products and services to yours. In most cases, consumers are able to choose from a number of different brands. Since there is a lot of competition in every industry it can be hard to get noticed, which […]
Branding 101 – Guide on How to Take Care of Your Company’s Brand
If we are embarking on an endeavor to build a new, or breathe life into an old brand, there are many factors to consider. Visuals are just one part of the story. As entrepreneurs, we may know a lot about our business and the industry we are competing in. Still, the […]
Ways to Build a Strong Brand Online
New technologies are making it relatively easy to start a business. In fact, anyone can build a startup from scratch, and we can only thank the Internet for that. One thing’s for sure, young entrepreneurs who are out to offer innovative solutions will find no challenge in establishing a business […]
How Social Media Can Make You a Brand
The 21st century is characterized by the name of brands. If people associate your business to a brand, you are a victor. You need to build an identity for your business and this can only happen with the right marketing mix and by employing the right tools and technology at […]
Top Checklist to Know If Your Business Name is Brandable
Why do you have to care about your business name? Well as a matter of fact, after all the euphoria of launching, you will be stuck with a name that you may discover is difficult to brand. Given the long term nature of business names; you’d probably have to spend […]
How to Build a Memorable Brand
Branding is one of the most important aspects of a business regardless of its size. Good branding goes beyond the company name and logo. It has to be memorable, interesting and easily recognisable. Branding helps to draw customers in and keeps them returning but only if it is catered to […]
Modern-Day Branding: From Smartphones To Smart Customers
With the passage of time, we all have become more and more reliant on our smartphones, and that’s the answer to why mobile marketing is essential for the present-day branding. So, the sooner we start it, the better we paid off. Here, in this article, I’m going to discuss, which […]
Business names: the good, the bad and the ugly
One of the exciting things about setting up your own business is the choice of business name. What are you going to be known as? Here, Mike James – working with London office rental specialist Stuart Neils, discusses the Goo, the Bad and the downright ugliest of business names. Sure, […]
Reebok vs. Adidas: Which Brand Shoes is Preferred by the Athletes?
Reebok is an international footwear and apparel company, and it works as a subsidiary of Adidas Group since the year 2005. The company produces and distributes fitness and sports items including shoes, workout clothing, and accessories, besides training equipment. Adidas AG is a German multinational corporation company, which specializes in […]