Adsterra, the ad network that emerged in the year 2013 has gained a reputed place in the online advertising industry. A number of webmasters consider it to be a fairly good alternative for Google Adsense. Not only the website publishers, but the advertisers can be benefitted too through this ad […]
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Why The Appeal of Traditional Advertising Methods Will Always Remain
With the explosion of online, mobile and other forms of digital advertising – alongside the boom in digital devices – it can be hard to see where more traditional marketing might have a place. However, rather than be overtaken by online marketing, traditional advertising is seeing a resurgence. Let us […]
Top Tier Decision-Making Factors to Consider While Choosing a PPC Agency
At the present time, enterprises are continuously spending on various digital marketing activities with the expectation of standing out in the broadly competitive digital world. Out of different elements of marketing strategies, one of the most productive approaches is pay-per-click advertising or PPC ads, which carries ads for your business […]
Things to Know About Programmatic Advertising, Types and Benefits
The use of technology to buy and sell advertising inventory using an automated and data-driven process is known as programmatic advertising. It is also the most common type of advertising spaces across all screens, including native, mobile, video and display ads. Programmatic advertising is widely used in the field of […]
How an App Like Facebook Can Boost Productivity of your Organization
This article offers an understanding of why entrepreneurs must invest in an app like Facebook to boost an organization’s productivity. An Overview of Facebook Like App Since its launch in 2004, Facebook has been an extensive global social networking app, taking the world by storm. It is the first social network […]
Mistakes to avoid on the Google Display Network
Nobody likes to make a marketing mistake. Not only is it embarrassing, but in some circumstances it can also cost you money and hurt the customer experience. You want to delight customers, not turn them away because of bad ad experiences full of bugs! The best way to avoid mistakes […]
Use of social media on the Polish market
What social media platforms to invest in if we want to communicate with clients on the Polish market? Where to advertise, what to avoid, what tools to choose, what traps to watch out for? Experts from the Polish PR agency All 4 Comms, specialising in Polish social media, suggest: The […]
Amazon Advertising: What Marketers Need to Know
Amazon is not only a place to buy products and avail the fastest home delivery, it’s a widespread advertising network that brings in higher RoI for your business. For those who don’t know, Amazon is the third-largest ad platform after Google and Facebook. As more customers are coming online and […]
How to Become Self-Employed in India
Many people who work from 9 a.m to 5 p.m. are dreaming of abandoning their jobs. The idea of self-employment crosses everyone’s mind at some point in their lives, but few people fulfil their aspirations. The pros outweigh the cons if you are willing to work hard. You can find […]
2020 Google Ads Spending Research
COVID-19 shock has passed, but it still has impact In April 2020, we conducted a study on how COVID-19 is impacting Google Ads advertising. For industries such as Travel, Fitness, Dinning, and Construction, the pandemic has become a real shock, dropping business performance crucially. According to Statista, 89% of marketers […]
Now’s the Time for Renting out Your Fitness Equipment
Over the last decade, gym membership has grown exponentially. As per a survey report, there were around 45 million US gym memberships in the year 2019. As people have become more health-conscious, the fitness industry has become quite a significant part of our lives. But the COVID-19 pandemic has led […]
Importance of User Generated Content in Marketing
Ever wondered how businesses promoted when there was no media were? It was the word of mouth that people believed in. I think that it is still the most reliable source of advertising as it makes your product more believable for the customer to buy. What if we use the […]
