Guerilla marketing is a low-cost, innovative and unconventional marketing technique used to obtain maximum exposure for a specific brand, product or a service. What separates it from a mere public stunt is its budget-friendly nature and the largest investment is more creative and intellectual than being a financial one. But […]
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Nothing beats people-watching in airports. We especially love the eager tourists, the poor guys who are just tired of being suspected terrorists (as far as airport officials are concerned) and, of course, the D-List celebrities who can't be bothered to don anything that doesn't resemble sleepwear. Yes, we know, we're […]